After the announcement of the merger of the General Administration of Press and Publication and the State Administration of Radio, Film and Television, the market's enthusiasm for the concept of "triple play" has once again heated up. The reporter learned from the Ministry of Industry and Information Technology yesterday that the integration of the three networks will be greatly accelerated this year. On the basis of the pilot work, the Ministry of Industry and Information Technology will organize the implementation of the work plan for the three-network integration and promotion stage, which means that the three-network integration will enter the comprehensive promotion stage from the pilot this year and be applied nationwide.
The reporter was informed that before this, the State Council had announced the list of 54 pilot cities for three-network integration in two batches. At present, the pilot has achieved initial results.
As the triple play has now risen to the national strategy, in addition to the policies and measures of the Ministry of Industry and Information Technology, the broadcasting and TV industry's trends also directly affect the triple play industry.
In this regard, Wu Chunyong, a research expert and chief editor of the convergence network, said that the establishment and subsequent development of the “National Cable TV Network Company (hereinafter referred to as“ State Grid â€) directly affected the pattern of the convergence of the three networks, and the fourth largest operation The market competition between operators and the three major telecom operators is one of the highlights of the integration of the three networks in 2013, but the premise of this aspect is that the State Grid Corporation must accelerate the implementation of the provincial network as the unit of cable TV network companies. Integration. "
At the same time, the marketization of the telecommunications sector is relatively high, and innovations in operating models are constantly emerging. In addition, the Internet field, especially the online video industry, not only has the three giants of Youku, Tudou, and Sohu Video, but also emerges many video sites such as Qiyi, LeTV, and Jiwang. These emerging businesses continue to impact the cable TV network. Operator's market.
According to statistics from the China Internet Network Information Center, the number of online video users reached 371.83 million in 2012, with an annual growth rate of 14.3%. In contrast, the TV turn-on rate in Beijing has dropped from 70% in 2008 30% in 2012, the growth rate is negative 40%.
Wu Chunyong believes that "from the first stage of triple play, the telecom operators have become more and more clear about triple play, and will become an important force in promoting triple play."
The reporter was informed that as the competent department of the telecommunications industry, the Ministry of Industry and Information Technology will promote the innovation of technology, business and cooperation models of broadcasting, television and telecommunications companies in 2013, drive the development of related technologies and the development of supporting industries, and strengthen the security assessment and supervision of integrated services.
Analysts believe that the integration of the three networks will bring a lot of equipment investment needs. Among them, as far as the upgrade and transformation of the power grid is concerned, in the front-end equipment, access network and terminal markets, the industry predicts that the market size from 2012 to 2015 will be It reaches 13 billion yuan, 32 billion yuan and 100 billion yuan, totaling more than 140 billion yuan. Among listed companies, Tongzhou Electronics is expected to benefit first. The N9008C product developed by the company is the Android operating system, compatible with the existing value-added services of radio and television, and supporting the Internet OTT, and high-definition set-top box with WIFI, which integrates the home network of the broadcast network, has been commercialized in batches. Jiachuang Video, which provides customized software products and integrated services for broadcast and television operators, and Jinya Technology, which is committed to providing end-to-end overall solutions for digital TV operators, are also expected to share the "cake".
At the same time, the two-way access after the integration of the three networks has also brought new services to radio and television operators. As the provincial cable TV operator in Jilin Province, Jishi Media took the lead in realizing "one network in the whole province" in the northeast region. At present, the company has completed the digitization of the county and above cities in the province, and basically completed the two-way transformation of the urban broadcasting network, becoming a modern multimedia network operator.
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