On May 31st, today, wearable electronic devices such as Google Glass and smart watches have formed a huge commercial market. You may not think that even Disney will have a share in this market. At the D11 Technology Conference on Tuesday (hosted by the well-known technology media AllThingsD), Disney ’s CEO Thomas Stagges showed Disney ’s unique wearable device, which is MagicBand, which can replace paper tickets.
The device will be available this year, and it allows Disney visitors to enter the park, buy things, and open the doors of hotel rooms. In essence, it is a park ticket, credit card, and room key that can be worn on the wrist. In addition to these, MagicBand also allows visitors to make specific arrangements for their Disney trips, such as dinner reservations. This feature is implemented through an app called My Disney Experience, which allows visitors to choose the fastest way to reach the park, and also reserves VIP seats for visitors to fireworks shows, cartoon parades and role-playing.
In addition, Disney also provides a very intimate service, that is, MagicBand can save visitors' names and birthday dates. If a little girl happens to be playing Disney on her birthday, MagicBand will pass her message to the actors in the Disney park, and then there will be many cartoon characters to give the little girl a birthday. Imagine the scene where many cartoon characters say "Happy Birthday" together, whether it is a child or a parent, it will be moved by this warm moment.
Of course, Disney will not force every tourist to wear MagicBand, and will also manage the personal information of tourists very well.
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