The u-blox card is in the Beidou satellite market. Focusing on the bidding opportunities in mainland China, u-blox will show customers the GNSS module supporting Beidou navigation satellite system in the first quarter of 2013, and will grab the market at a price that is in line with the sweet spot of the market price, with a view to cost-effective advantages Strive for business opportunities in state-owned auto bidding in mainland China. 　　
Jiang Minnan, general manager of u-blox Taiwan, said that u-blox's support for Beidou system's GNSS modules will be used to attack the bidding market of state-owned automotive systems in mainland China with high cost performance.
Jiang Minnan, general manager of u-blox Taiwan, said that u-blox is a manufacturer of GNSS chips and modules, which can save the cooperation process between GNSS module factories and chip manufacturers, and reduce the cost of system integrators by 20-30%. Furthermore, judging the reliability of the car navigation satellite system nowadays is mainly based on the module design stage. The u-blox GNSS module can provide the vehicle regulation certifications that the assembly plant values-TS16949 and TS16750, which can further enhance the company's market. Competitiveness.
Jiang Minnan analyzed that in order to accelerate the popularization of the Beidou navigation satellite system, the Chinese mainland government will have more and more bids for state-owned vehicles that must support the Beidou system in 2013. Existing mainland China local GNSS manufacturers have chip prices as high as $ 40, which is almost average. The price of consumer electronics GNSS chips is ten times higher, so it is a great opportunity for global chip makers to grab the market.
However, because GPS, GLONASS and Beidou satellite systems belong to three different frequency bands, if a GNSS chip is to be introduced into a multiple navigation satellite system, in addition to adding an analog front end (AFE) chip, it will also face the problem of signal interference. Advance the chip maker to support the Beidou system technology threshold, and greatly increase the cost of chip manufacturing.
In addition, the current number of satellites launched by the Beidou system is not enough. The positioning problems that are common to navigation satellite systems, such as the inability to locate immediately after starting up, or the absence of signals in the basement and tunnel, are still not effectively solved, and are not conducive to expanding portable Consumer electronics market such as PNDs. Therefore, how to improve the cost-effectiveness of wafers has become the focus of chipmakers' breakthrough efforts.
It is understood that the products of GNSS chip manufacturers and module factories are still mainly supported by the US Global Satellite Positioning System (GPS). Even the Russian GLONASS, which has been launched for many years, has not yet been popularized in the global market, and is only limited to Eastern Europe and a small range European countries, the United States and Japan.
In contrast, the Beidou satellite system is expected to be relatively smooth with the support of the Chinese mainland government and the full support of various chip vendors. Especially in the second half of 2013, a large number of GNSS chips supporting the Beidou navigation satellite system were released, and competition in China's auto bid market will stimulate the price of GNSS chips to reach the sweet spot in the market. Jiang Minnan estimates that the price of GNSS chips supporting the Beidou system at that time is expected to be comparable to that of consumer electronics applications, or less than double.
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