The original noisy TV industry has added a new player. Some people are watching lively and even disdain. Some people are looking forward to this new player. However, its arrival is also reasonable, because the user is not buying TV "furniture" thinking, but entertainment big screen terminal, the content will further affect the user's purchase decision, the contents of the king's values ​​are still in the TV break out.
Is there really a chance for the television industry?
The answer is: Yes. The opportunity lies in the dramatic changes that have taken place in China's television community, from older people to young people, to the choice of television hardware, and to the reliance on TV content, and the ever-changing changes in the past. The user's buying preference changes from the hardware-oriented content to the hardware and the industry enters the era of subversive change. This wave of dividends still exists.
In addition, product definition, from the business owner to the user to participate in the transition, many TV products have joined the user feedback. Moreover, from the aspect of personalized customization of hardware manufacturing, the M2C model has been proposed for many years. Success stories have been made in many industries and the manufacturing process has been further improved. In short, television companies have a complete opportunity to regard personalization as an important sales clue, rather than simply differentiating marketing gimmicks. For example, draw a star signature on a TV.
In addition, the television industry is no longer a simple hardware sales judgment industry value, but a comprehensive body of content, system platforms, services, channels, and hardware value, and contributes greatly to the value increment of the television industry. This also leads to a further compression of the future living space of a single industrial chain, and actively seeks a way out through the integration of industrial chains.
To this end, we see that the content platform is doing hardware and hardware platform investment content, and is fighting against each other who is the protagonist and supporting role of the industry and checks and balances each other. However, no matter who sings the protagonist, the ultimate benefit must be the user and the TV industry.
Love Mango TV is not a "wolf"?
For the listing of love mango TV, some people think that the "wolf" came. However, in the television industry, the problem of mango TV as a friend is still a problem. Nail Technology believes that for the Internet TV camp, the birth of love mango TV has a “friend value†that is greater than the competition itself, and will bring certainty to the traditional TV camp. The impact.
At this stage, improving the service quality and service efficiency of the traditional television industry is the key. Despite the rapid growth of Internet TV, Internet TV brands such as LeTV, Xiaomi, Zhishang, Storm, Little Whale, PPTV, and Popular have already had a market foundation. However, compared with traditional television camps, Internet TV is still in a weak position in the industry. In particular, the television industry is in the stock market, subverting traditional television, holding high the banner of content and services, and creating a brand-new big-screen entertainment experience for consumers.
In addition, to relax the mentality from the aspect of competition, any TV brand must transition from product thinking to user value thinking. This point has more advantages for the Internet TV brand. The traditional TV brand needs further study and transformation during the transition to the Internet.
Of course, creating a new business ecosystem puts a test on the integrated operation capabilities of TV brands. For example, Love Mango TV launches the high-end Xingman series and the Qingming series that is close to the people, and how to quickly accumulate seed users through differentiated operations, for the next step Using big data technology to lay the groundwork for insight into consumer needs.
Finally, promote each other in the sales channel and sales model. For example, how to let users see the manufacturing process through the offline experience shop, experience the broadcast control technology, the value of the content behind and the integrated service experience. In addition, based on the limited channels of Gome and Tmall flagship stores, how to open more consumer experiences and purchase channels is also very important.
Where is the opportunity to love Mango TV?
First of all, the policy is positive. The country is strongly advocating the development of media integration. Luo Jianhui, director of the network division of the State Press, Publication, Radio, Film and Television Bureau, mentioned that Hunan Radio and Television Corporation is a successful case of media convergence and applied media convergence thinking to all aspects of business development. It affirmed Hunan Radio and Television Corporation's penetration of content from the upstream to the downstream. Backed by the licensee, Love Mango TV is more handy in content control and operations.
Second, in the era of spiritual consumption, content continues to dominate value. Despite the continuous rise of TV stations such as Zhejiang, Jiangsu, and Shanghai, the head contents of Hunan Satellite TV and Mango TV are still at the forefront of Chinese entertainment. In the past 20 years, Hunan Satellite TV continued to focus on happy content and provided users with spiritual products. Until now, Super Girl, I am a singer, happy camp, and every day have continued to lead the entertainment industry. With tens of millions of fans, it is also the basis for the in-depth operation of Mango TV. It also includes the introduction of some super IPs, such as the Oscars, etc., which will be broadcast live on Mango TV.
Again, come late, see clearly, you can come first afterwards. Nie Mei, deputy director of the Hunan Radio and Television Station, mentioned that the love of mango TV is the "second child" of Hunan Satellite TV. It is very clear about whether or not to be born. For example, positioning, the main content, hardware, services and different user price system as a whole program.
In terms of products, the two product lines of Xingmang and Qingmang are launched. For fans who desire to interact with stars, Xingmeng can provide users with more opportunities to participate in live shows of star idols. The signature of the star is engraved on the TV, and the boot can be Definitions, etc. Qingmang is positioning the younger, the main Internet TV after the main 90, further win over young users.
In operation, we will absorb the advantages of our business partners, overcome our shortcomings, and find new breakthroughs. In the past two years, many Internet TV brands sprinted for more than a year through the money-burning model. The industry was weak, user services did not keep up, and there was a bad reputation. This required love to avoid mangoes.
Finally, the team is strong. In addition to Hunan Satellite TV's content resources, in terms of hardware, Skyworth has the strongest product R&D-manufacturing capabilities, enhanced hardware quality, and enjoys Skyworth's aftermarket model. In terms of channels, Gome will fully open its channels and after-sales service capabilities, and open nearly 1,700 high-quality stores for Gome TV to help Gomego quickly open its sales model. In terms of capital, the leading Everbright optimization fund of the domestic PE industry provides a strong financial guarantee for loved mangoes.
In short, as long as it is aimed at improving industry “fake, big, and emptyâ€, it is worth applauding. Full industry competition is a good thing for the industry and end-users. At least, the pace of product improvement is quickened, user service satisfaction is improved, and industry value is increased. It will also be further improved. The industry opportunity for big entertainment has arrived, and the user is supreme and happiness is paramount. Of course, for TV brands that do not actively promote themselves and stick to conventions, the birth of any new force will be a huge shock.
The answer is: Yes. The opportunity lies in the dramatic changes that have taken place in China's television community, from older people to young people, to the choice of television hardware, and to the reliance on TV content, and the ever-changing changes in the past. The user's buying preference changes from the hardware-oriented content to the hardware and the industry enters the era of subversive change. This wave of dividends still exists.
In addition, product definition, from the business owner to the user to participate in the transition, many TV products have joined the user feedback. Moreover, from the aspect of personalized customization of hardware manufacturing, the M2C model has been proposed for many years. Success stories have been made in many industries and the manufacturing process has been further improved. In short, television companies have a complete opportunity to regard personalization as an important sales clue, rather than simply differentiating marketing gimmicks. For example, draw a star signature on a TV.
To this end, we see that the content platform is doing hardware and hardware platform investment content, and is fighting against each other who is the protagonist and supporting role of the industry and checks and balances each other. However, no matter who sings the protagonist, the ultimate benefit must be the user and the TV industry.
Love Mango TV is not a "wolf"?
For the listing of love mango TV, some people think that the "wolf" came. However, in the television industry, the problem of mango TV as a friend is still a problem. Nail Technology believes that for the Internet TV camp, the birth of love mango TV has a “friend value†that is greater than the competition itself, and will bring certainty to the traditional TV camp. The impact.
At this stage, improving the service quality and service efficiency of the traditional television industry is the key. Despite the rapid growth of Internet TV, Internet TV brands such as LeTV, Xiaomi, Zhishang, Storm, Little Whale, PPTV, and Popular have already had a market foundation. However, compared with traditional television camps, Internet TV is still in a weak position in the industry. In particular, the television industry is in the stock market, subverting traditional television, holding high the banner of content and services, and creating a brand-new big-screen entertainment experience for consumers.
In addition, to relax the mentality from the aspect of competition, any TV brand must transition from product thinking to user value thinking. This point has more advantages for the Internet TV brand. The traditional TV brand needs further study and transformation during the transition to the Internet.
Of course, creating a new business ecosystem puts a test on the integrated operation capabilities of TV brands. For example, Love Mango TV launches the high-end Xingman series and the Qingming series that is close to the people, and how to quickly accumulate seed users through differentiated operations, for the next step Using big data technology to lay the groundwork for insight into consumer needs.
Where is the opportunity to love Mango TV?
First of all, the policy is positive. The country is strongly advocating the development of media integration. Luo Jianhui, director of the network division of the State Press, Publication, Radio, Film and Television Bureau, mentioned that Hunan Radio and Television Corporation is a successful case of media convergence and applied media convergence thinking to all aspects of business development. It affirmed Hunan Radio and Television Corporation's penetration of content from the upstream to the downstream. Backed by the licensee, Love Mango TV is more handy in content control and operations.
Second, in the era of spiritual consumption, content continues to dominate value. Despite the continuous rise of TV stations such as Zhejiang, Jiangsu, and Shanghai, the head contents of Hunan Satellite TV and Mango TV are still at the forefront of Chinese entertainment. In the past 20 years, Hunan Satellite TV continued to focus on happy content and provided users with spiritual products. Until now, Super Girl, I am a singer, happy camp, and every day have continued to lead the entertainment industry. With tens of millions of fans, it is also the basis for the in-depth operation of Mango TV. It also includes the introduction of some super IPs, such as the Oscars, etc., which will be broadcast live on Mango TV.
In terms of products, the two product lines of Xingmang and Qingmang are launched. For fans who desire to interact with stars, Xingmeng can provide users with more opportunities to participate in live shows of star idols. The signature of the star is engraved on the TV, and the boot can be Definitions, etc. Qingmang is positioning the younger, the main Internet TV after the main 90, further win over young users.
In operation, we will absorb the advantages of our business partners, overcome our shortcomings, and find new breakthroughs. In the past two years, many Internet TV brands sprinted for more than a year through the money-burning model. The industry was weak, user services did not keep up, and there was a bad reputation. This required love to avoid mangoes.
Finally, the team is strong. In addition to Hunan Satellite TV's content resources, in terms of hardware, Skyworth has the strongest product R&D-manufacturing capabilities, enhanced hardware quality, and enjoys Skyworth's aftermarket model. In terms of channels, Gome will fully open its channels and after-sales service capabilities, and open nearly 1,700 high-quality stores for Gome TV to help Gomego quickly open its sales model. In terms of capital, the leading Everbright optimization fund of the domestic PE industry provides a strong financial guarantee for loved mangoes.
In short, as long as it is aimed at improving industry “fake, big, and emptyâ€, it is worth applauding. Full industry competition is a good thing for the industry and end-users. At least, the pace of product improvement is quickened, user service satisfaction is improved, and industry value is increased. It will also be further improved. The industry opportunity for big entertainment has arrived, and the user is supreme and happiness is paramount. Of course, for TV brands that do not actively promote themselves and stick to conventions, the birth of any new force will be a huge shock.
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