Today's midday LeTV announced that the net profit of the company in the first quarter of this year was between -10% and -15% year-on-year, which was approximately between 103 million and 132 million yuan. As we all know, before this LeTV was exposed to liquidity in the non-listed business, triggering concerns about the performance of listed companies. However, from the current disclosure, even in this context, LeTV has maintained a steady growth.
In this regard, some analysts said that in the circumstances of the company's tight liquidity, coupled with factors such as slowing sales and suspension of the Spring Festival, LeTV is able to maintain a steady growth in the first quarter is indeed not easy, with the late 414 eco-commerce Festival With the advent of financial support for financial innovations and the expectation of LeTV's infusion, it can be clearly predicted that LeTV's performance will be expected in the future.
LeTV.com's steady growth in net profit in the first quarter reached 100 million yuan
According to LeTV’s announcement, LeTV’s net profit in the first quarter of this year ranged from -10% to 15% over the same period of the previous year and was approximately between 103 million and 132 million yuan. In view of this performance, LeTV explained that in January and February 2017, the company’s performance growth slowed down due to the negative influence of tight liquidity from individual related parties in the music industry.
LeTV also said that with the introduction of strategic investors at the end of 2016, the company’s second-largest shareholder in China and the company’s current position, and with the gradual arrival of its funds, the company’s operations and performance have begun to pick up in full from March, after a certain period of time. The Company's strategy and product upgrades and all business lines have returned to a stable growth trend. The performance of the first quarter of 2017 will not adversely affect the company's 2017 annual growth.
The announcement stated that the non-recurring profit and loss of the current period is expected to contribute approximately 28 million yuan to the net profit of the company.
In this regard, there are brokerage companies to evaluate, there are factors such as the Spring Festival holidays in the first quarter, in the case of companies with tight liquidity, performance can maintain steady growth has not been easy.
Fighting investment gold into the LeTV network corporate governance to further upgrade
However, the problem of liquidity expressed in the LeTV Announcement will also be completely resolved with the entry of Sunac Capital.
Recently, LeTV.com has announced that LeTV's investment and financial investment has been smoothly completed. Earlier, Sunac China held a 2016 performance announcement. Sun Hongbin also once said that Sunac had already injected RMB 12.4 billion into LeTV, and that LeTV's investment logic remained unchanged and optimistic about Levision's forward-looking nature.
The emergence of Sunac means that the problem of capital arrival that most concerns the market has been solved, and LeTV will truly usher in the second largest shareholder, and there will also be a period of abundant funds. The emergence of Sunac will lay the most solid foundation for the development of LeTV. Before that, both LeTV and Sunac stated that they have further reached a strategic cooperation framework in the areas of Super TV sales, Sunac Real Estate sales, and precision marketing, creating a China part. Hardcover high-end real estate will introduce 70 or more LeTV Super TVs.
LeTV's cooperation will directly promote the growth of LeTV's super TV sales. Under the premise that this year's Super TV will turn deficits into losses, the cooperation between the two will undoubtedly enhance LeTV's profitability.
In addition, with the support of Sunac Capital, LeTV will also increase the production and construction of content. What is worth mentioning is that Sunac will help Levision to further optimize the management structure, improve the governance structure, reduce management risks, and achieve business performance. The rapid outbreak.
414 Ecological E-Commerce Festival enters countdown sales or will create new records
Not only that, the arrival of LeTV 414 Eco-commerce Festival will also make a great contribution to LeTV's performance.
It is understood that the Eco-commerce Festival will officially come after 4 days. The theme of this year's eco-commerce festival will be the “Red 414 Ecological E-Commerce Festival,†and it will adopt the “buy member sending hardware†sales model, according to analysts. LeTV has laid a very good foundation for 414 last year and has cultivated a large number of core consumer groups. During the period of 414 this year, its sales exceeding the record of last year will become a high probability.
Data show that last year, 414 electricity sales exceeded 2.3 billion, and 919 music fans exceeded 4.9 billion. In this move, Levision became the only company in China’s Internet industry that created two e-commerce festivals in a year. The festival also relied on the brand new concept of ecological consumption and another event of the e-commerce industry after the 919 Music Fan Festival and double 11,618.
In response, the above analysts said that the 414 Eco-commerce Festival is not only a good opportunity for the LeTV brand to increase substantially, but more directly will increase the income of LeTV members and terminals, and enhance LeTV’s liquidity, based on 414 eco-electricity. As for the factors of the business festival and the solution to the financial problems, we may expect that the growth of LeTV's performance this year will be possible.
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