How to define a good air conditioner in the Internet of Things era? On April 27th, CCTV "Brand Action" broadcasted a special report on "Haier Air Conditioning: The First Brand of Air Conditioning in the Internet of Things Age" to explain the mission of air conditioning in the new era. According to the program, in accordance with the user's healthy air demand, Haier Air Conditioning has achieved the goal of “cleaning itself and cleaning others†with its first self-cleaning air conditioner and series of iterative products. The two won the National Science and Technology Progress Award and took the lead in opening a new era of healthy air and continuing to lead.
Insight into user needs Haier defines a new era of healthy air conditioning
"In the past, air conditioners were quiet, energy-saving, and temperature-controlled. Users in the new era needed healthy, comfortable, and intelligent air conditioners." Haier Air Conditioning Senior Engineer made a new definition for air conditioners in CCTV special reports. It is reported that the feature film has been broadcasted in more than 1,000 stores nationwide, showing users the original scientific and technological achievements such as “swallowing†and self-cleaning of Haier air conditioner.
With the wave of consumption upgrades, Haier took the lead in jumping out of the traditional hardware competition mode of the industry, and achieved rapid response to user needs by “making airâ€. In response to the pain points of users who are “difficult to clean air conditionersâ€, Haier pioneered the self-cleaning air conditioner that “baths†with patented self-cleaning technology to eradicate secondary pollution of air conditioners. At the same time, it actively interacts with the root cause of the user's “healthy airâ€, and continuously produces a series of upgraded products such as self-cleaning air conditioners and net platinum self-cleaning air conditioners, providing professional-grade health protection such as constant temperature and humidity, bacteriostasis and constant air in the whole house. .
In April of this year, Haier teamed up with the University of Geneva to establish the first overseas research center for healthy air in Switzerland. In addition, the company established the indoor air quality management series project with the Chinese Academy of Sciences and produced fruitful results. It launched a new dual-control self-cleaning air conditioner to achieve air conditioning products. Iterative upgrade to air bacteriostasis throughout the house.
Realize the world's leading brand of IoT air conditioning
At present, Haier Air Conditioning has achieved the global leading position of the air-conditioning industry in the Internet of Things era through the global layout and the user's healthy air solution of “cleaning itself and cleaning othersâ€, and has become the benchmark brand of the national brand plan.
According to Euromonitor International data, in 2017, Haier won the global smart air-conditioning sales champion with a market share of 30.5%, and was named “the first brand of air-conditioning in the Internet of Things era†by the British “Financial Timesâ€. According to Zhongyikang statistics, in the first quarter of 2018, Haier Air Conditioning ranked first with an increase of 33.2%. The quarterly retail price increased by 9.70% year-on-year to 4,486 yuan, ranking the highest in the industry, and with the high-end products such as Yunding, it won more than 15,000 yuan. The industry's share of the first.
In addition, as the national brand plan TOP brand, Haier air conditioners continue to accelerate the pace of globalization, let the "into the air" innovation concept spread on a global scale, and won 10 first. In Asia, Haier ranks first in China and India in China, and has created a sales miracle in Pakistan for 11 consecutive years. In Europe, Haier is also the Russian market share of NO1, and became the first brand of air conditioning in Italy and Spain.
Under the guidance of the “one person in one†mode, Haier Air Conditioning has taken the lead in realizing the new era of “cleaning itself and cleaning others†by taking a deep insight into the pain points of users and responding quickly to the demand for healthy air. The air-conditioning experience has been recognized by global users, creating the first brand of air-conditioning in the Internet of Things era.
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