The rapid development of VR technology has made it clear that today's VR systems are already quite advanced. However, Apple CEO Tim Cook recently shared a different perspective, stating that current technology still falls short of creating truly exceptional VR glasses. In an interview with *The Independent*, Cook emphasized that while augmented reality (AR) is on the horizon—potentially integrated into iPhones and future wearable devices like smart glasses—the necessary technology for high-quality AR glasses is not yet available.
Cook declined to comment on specific Apple products but was clear when asked about AR glasses: "The technology to do this in a quality way does not exist by itself." He explained that achieving the required display quality, field of view, and comfort for AR glasses remains a significant challenge. "The screen and the placement of enough content on your face—this is a huge challenge," he said, highlighting the technical hurdles that must be overcome.
Despite these challenges, Cook reiterated Apple’s commitment to delivering the best possible user experience. "We want to be the best and give users a great experience," he said. "But right now, any product you see on the market doesn’t satisfy us, and I don’t think most people will be satisfied either."
Rumors have long suggested that Apple is working on its own AR smart glasses, with various prototypes reportedly being tested. However, based on Cook’s comments, it may still take several years before such a product is ready for launch. Recent reports suggest that Apple is focusing on finding the "most compelling applications" for AR headsets, indicating that the company is not rushing the process.
While Cook admitted that the technology for top-tier AR glasses isn't here yet, he remained optimistic. "Most technical challenges can be solved, but the problem is how long it takes," he added. This suggests that Apple is taking a cautious and deliberate approach, prioritizing quality over speed.
As the AR market continues to evolve, Apple’s involvement could significantly shape the future of wearable technology. For now, the company is clearly committed to innovation—but only when it meets its high standards.
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