The 1 money movie's money law back to the top [PConline talk] "Tomb notes" coincides with the summer file, film release as of yesterday, 10 days of the box office exceeded 800 million mark. However, compared to last year's "Dragon Blowing Dragonfly" 10 days at 1.1 billion box office is still a lot worse. The same is the explosion of IP, in fact, this year's domestic IP movies obviously have to be much smoother. Is the feeling that the consumer is getting cheaper and cheaper? Or are IP movies more and more indispensable? Today Xiao Bian came to simply look at the domestic IP movies. There may be people who don’t understand what IP movies mean. Simply put, “adapted†movies may be games, novels, comics, songs, variety shows, etc., as long as they have “story†or They are stories in themselves, and they have the value of "adapting" them. Ghost-blown lights and tomb-note series are all readers of novels with hundreds of millions of readers. If these films are successfully adapted into films, these readers may become potential box-office contributors. Domestic IP movie market goes downhill Simply look at the changes in the domestic movie box office in the past two years. Overall, it exceeded the 30 billion box office mark a month earlier than last year, but it was mainly concentrated in the first quarter. After the Spring Festival holiday period, the overall box office year-on-year fell. In July, which was highly hopeful, there was a 1 billion fewer box office than last year. Picture from the network Specific to the IP movie, this year's explosions are even less, the most tomb of Tomb Notes + Youth 2 did not last year's search for a dragon is higher than the box office, variety shows adaptation of "The ultimate challenge of the Royal Treasure", but also completely Can not go beyond "Dad where to go," "Running brother" and other variety movies. There is also the "Joy of Chang'an" like the sign propaganda of Han Han, as if there is no reason to be remembered. Then go to the watercress to search this year's domestic IP movie scores and specific film reviews, whether it is the keyboard man or the Virgin, have lost interest in the proliferation of IP adaptation. The youthful series of movies that have fallen at the box office year after year is a good portrayal of those rotten territories that people have no thought of thinking about. IP Movie Money Law There is no lack of IP works in the country. The “Little Timesâ€, “Getting Out of the Eggs, Cancer Monsterâ€, “You at the Same Table,†“How to Use Silence,†etc. King Kong, "The Hulk," "Batman," "Superman," "Spider-Man," is a continuous, high-quality IP that doesn't show off "art." Of course, the four classic series such as Journey to the West and the Water Margin Series are classical classics, but they have been remade too much and lack new ideas. From a commercial point of view, IP movies are undoubtedly more profitable than original movies. Hollywood on the other side of the Pacific Ocean is the best portrayal of professional IP adaptation. This way of earning money, in addition to the well-known IP being adapted into a movie, has cultivated a large number of audiences for a long time, and there are many business opportunities that can be hype around IP resources. How to understand this more profitable logic? Take the Pancake Man for example. First, viral music in the movie preempts your ears. Remember the Song of Five Rings? This kind of brainwashing is often more direct than posters. Second, with the men's bedding, topical marketing is more natural and natural. Before and after the release of “Pancake Manâ€, Dapeng went to Lanxiang again and went to pancakes to let the image of this silk blend into the masses. The slot of the movie also became a subject of heated discussion among the audience. Third, there are also ways to make money by buying peripherals. The likes of Meng Menghu and Habah in "Capturing the Evil" and Tang Yan from "The Return of the Great Sage" all became huge profit points after the movie. It is understood that in Hollywood, only 30%-40% of the proceeds of a film come from the box office, and the rest comes from the revenue generated by the sale of peripheral derivatives and copyrights. In addition to these propaganda and surrounding kung fu, the “follow-up†characteristics that the Chinese people are born with are also one of the causes of the community effect that has caused the IP phenomenon. Everyone is watching Warcraft, and they all play this game; everyone likes tombs and they are reading ghosts. So I should be as full of this feeling as they are, even if I have never played World of Warcraft, I have never read ghost blow lights. 2 "IP + Star" aesthetic fatigue back to the top Do not always take "IP + star" to test the audience's aesthetic Take a look at the summer holiday stalls in "Fantasy City" and "Zhu Xian", as well as the previous youth series movie, which is not a collection of outstanding stars. However, users' voices are getting louder and louder. The most vivid examples are the legends of Fengshen, the classic theme of Fengshenshi, and a large number of stars. If they were placed two years ago, they would not be too bad even if they were shot at the box office. However, in 2016, the audience will not give a good face. 3.2 of the watercress, there are people to describe it - a hot gold to create the hot Cheung, it is just too fitting. Picture from the network Obviously, "IP+star" is not very good, but the most important reason is that it is eager to make money and quick success. The ability to tell stories is getting worse, but the ambitious ambitions are growing. Cyber ​​dramas and online novels have indeed achieved commercial success in a period of time. However, some popular cultures, even vulgar cultures, cannot withstand time. The bosses who made the movie also knew it well, so no matter how long the fire was, it was a handful. The much anticipated three-body movie "There is still a good screenwriter between excellent novels and excellent movies." There are plenty of people who are good at writing ethical and court themes; writing literary novels is also a lot. Then all the people are doing their best to squeeze in these topics, consumers are very smart. It's hard to have a good fantasy, science fiction theme, but also faced with the story of no story. I don't know what the "Triad" will be like, and I'm a bit scared. Seeing a commentary from a certain critic said, “A good resource, if the logic, core, and portrayal of the work itself are adequate, it can be said to be a literary success, but it may not be suitable for adaptation.†IP is just a framework, How to change people's comfort, need to consider and identify, rather than like a lot of hoarding IP now, see IP adapted, waiting for an overnight outbreak. Industry is hot, impetuous is not good At the height of the Internet, investing in cultural industries has become a high-quality path for capital selection. The status quo in the entire industry is still very hot. High-quality IP brings high-quality content and it also drives a group of high-quality original users. Once again invited a popular actor, you will naturally be able to earn full profits. However, now that IP is so eagerly used and misused, the content creation of screenwriters will not seek change and breakthroughs. The IP boom will eventually become saturated, and consumers will become more and more tired. IP creates a means of film and television, but he is not a movie. If he has to blindly mash up literature, movies, games, etc., the result is certainly nondescript. Blind development of IP will also come out of nondescript works. The selection of IP works needs careful selection, and the adaptation of IP works needs to follow the rules of film creation. The more literary works brewing, the more they need to be treated.