The Rio Olympic Games came to a close. In this Olympic stadium, in addition to exciting sports events, the use of immersive VR (Virtual Reality) technology in the live broadcast of the Olympics has also refreshed the public's experience of watching sports events. At the moment, Olympic sporting events have already passed. It is not difficult for locals who love to play a new role to experience a VR "black technology" that is above and beyond.
The reporter visited and found that due to the VR business opportunities, many shopping districts in Foshan have emerged a number of "VR experience hall." According to industry insiders, the introduction of VR technology will enable Foshan's traditional manufacturing industries such as furniture and ceramics to seamlessly connect with new consumers who value mobile experience. Under the background of the burgeoning VR, Foshan-related entrepreneurial teams and companies have emerged one after another. There are also local schools and companies that have joined together to create VR courses for students to practice.
Phenomenon: VR experience hall into the business district "new favorite" white-collar students love to play
In Jiuding International City, a VR experience hall located on the second floor attracts many “geeks†every day. In the 60-square-meter experience hall, there are multiple VR experience devices, including a VR display helmet and two matching operating handles. With the infrared positioning base station, the position and movement of the handle can be quickly recognized. After the player puts on the head and takes the handle, according to the game scene, he can bend, squat, move, and other actions to get corresponding feedback in the game.
At the scene, a parent is taking his child to experience the VR cut fruit game. Put on the head and hold the handle. The two people face the flying fruit. They are very much involved in the actions of picking up the knife, cutting it horizontally, and cutting it down. "It's very exciting and fun. It's completely different from cutting fruit on the phone. This fruit is in front of you," Mr. Long said.
The reporter learned that this VR experience hall opened in June this year. There are 2 simple sheds and a variety of VR game devices in a venue of more than 60 square meters, with as many as 400 kinds of VR game options. “Only two months after opening the business, many people came to experience it every day.†said Ye Tianci, one of the founders of the store. Ye Tianci said that the students who come here to experience are usually highly educated college students, young white-collar workers, foreign students, foreigners, etc. There are also some relatively avant-garde parent-child families in summer vacation.
The reporter learned that apart from Jiuding International, there are VR experience centers in Oriental Plaza, Creative Industrial Park, Nanhai Wanda, and Shunde Daliang. At present, major experience stores have little difference in hardware and software equipment and game content, and the price ranges from RMB80 to RMB130 per hour.
Experience: Staying at the top of Mount Everest
VR is called "virtual reality" technology. As the name implies, it uses high-tech means in the development of computers to construct a virtual realm that enables participants to feel the same in reality as they do in reality. Recently, reporters also wore VR equipment and experienced a VR game that climbed Mount Everest.
After wearing a VR device and head-mounted display and entering the game mode, the reporter came as a member of the Everest expedition team and came to the 4th camp of Everest's iconic scene. Moving around the head looks around, and the screen is also converted synchronously. The snow-capped mountains, the high mountains, the chilly winds and the sudden collapse of the snow-capped mountains make people feel skeptical about the scenes. At one time, people wondered whether they were really on the top of a snow-capped mountain above 6,000 meters above sea level.
The reporters took up the courage to join the expedition team members to climb the slope and walk along the steel wire ropes to complete the journey to conquer Mount Everest. Walking on the cliff, the sensation of shock in the feet of the hand, as if at any time off the danger. Looking down and looking down, the abyss is not bottoming out. The reporter had to cling to the wire ropes laid by the players. Around the place, the sound of the snow-capped mountains colliding and the voice of the team members talking are clearly visible. The whole process is less than 15 minutes, but it can be described with a thrilling feeling. The reporter experienced it with sweat and sweat. After reaching the summit, God mode can also be turned on, and 720 degrees without dead ends can enjoy the beautiful scenery of the roof of the world.
The reporter found out through multiple game experiences that compared with traditional electronic screens and 3D movies, VR is not only a very realistic scene, but also has a completely different immersive and interactive experience.
Use: The property market to see the ceramic exhibition uses a lot of people
Prior to this, the students of the School of Communication and Design of Sun Yat-sen University took pictures of the Wong Fei-hung Memorial Hall, performed lion dance performances through virtual reality, and eventually became a VR documentary of “Lion Danceâ€, which caused a hot debate on the Internet. On a shopping site, the price of VR virtual reality glasses ranges from 500 yuan to several hundred thousand yuan. One of the 4th-generation mobile game helmets sold for 59.9 yuan sold 45,000 pieces a month.
In addition to using the mobile phone to experience VR at home, VR technology game experience, real estate showrooms, ceramic exhibitions are also experienced and applied. On August 13th, the "VR Experience Camp" was opened at the intersection of Foping Road and Dongshang Road. Ms. Chen, who visited the experience, said that after wearing a VR device, she would feel like she was in the overall planning of the real estate project and could walk in the “gardenâ€.
In addition, VR technology has been seen in many ceramic exhibition halls. Previously at the Foshan Tao Expo, the China Ceramics City Exhibition Hall created a 720-degree panoramic landscape viewing experience. Buyers can click on the pictures of the corresponding hall center instrument products through the mobile terminal, PC, etc. to get all the products. Identity Information.
For the rise of new things such as VR, the public's reaction is different. According to industry sources, the introduction of VR technology will enable Foshan's traditional manufacturing industries such as furniture and ceramics to seamlessly connect with new consumers who value mobile experience. However, some citizens have said that this kind of mirage has a novel and fun way of looking at products, but it still cannot replace the traditional role of showings. "For example, ceramic tile, we still have to look at the field to see the craft and make people feel at ease." A Jiangxi buyer told reporters.
"Foshan has a huge manufacturing base. In the future, VR will have a vast space for the release of ceramics and new home products. This is an unparalleled industrial advantage for Foshan." Ye Tianci believes that in addition to the product experience, VR will have a vast space for shopping and education in Taobao.
According to the current development prospects of VR, some local schools in Foshan have also set up VR-related courses for students to choose to study. From the last semester, Guangdong Neusoft Institute has included VR as one of the student's practical projects.