If you like to watch a circus show friend, I believe we must know the name of the Cirque du Soleil. It is an entertainment company and performing group from Canada and the largest drama production company in the world. With its subversive nature and powerful stage performance of traditional circus performances, it has now become a world-class cultural brand that rivals Disney in the United States. It is also known by Canadians as Canada's "national treasure." Many people came to Canada thousands of miles away to see the Cirque du Soleil stage performance. Now that the League of Nations has moved away to offer benefits to those who cannot visit the Cirque du Soleil in person, the 4K video "Cirque du Soleil" AR digital edition was launched. In the virtual world, even if you do not visit the scene, you can feel the wonderful performance from the top circus. Say nothing more, friends may wish to bring VR equipment, together to experience the world-class circus show.
Apple's Position: Focus on AR
In recent days, the topic of Google's hardware conference has made a lot of noises. A series of hardware products at the conference have become the focus of discussion, and evaluations have been mixed. At this conference, Google can clearly see the determination to enter the VR market, and its old rival Apple jumped out at this time and said that the focus of the future will be on AR (Augmented Reality), which is in the current VR. Looking at the trend of the upsurge, it seems that it is going against the trend. What is Apple’s real abacus?
At last weekend's Utah Tech Tour, Apple CEO Cook emphasized that AR will be the next technology. Cooke said: “This is a very important part of the AR experience for developed countries and even all countries.†And for the future use of AR, Cook even said that it would be as important as three meals a day. For the AR technology, Cook as a CEO of Apple gave a very high rating.
However, Cook is only just evaluation, he did not disclose more related AR hardware or software plans. Cook also said that although AR has great potential for development, it still faces many challenges, such as hardware and technology. Compared to the great interest in AR, Cook doesn't seem to be much interested in VR's current hot technology. Cook told Utah talk: "I can't really imagine when everyone is in a closed VR experience. In the middle of the day, you and I have been sitting here." From the ideas disclosed by Cook and the recent AR patent filed by Apple, the AR company acquired, I believe that Apple would like to vigorously develop AR technology, it will not It is groundless.
Are AR and VR better than others?
In fact, VR and AR technology have always been compared. Both have similar development time and represent an advanced technology. However, the difference between the two is also obvious. Simply put, the visual presentation method adopted by VR is to block the connection between the human eye and the real world. Through the device, the screen can be rendered in real time, creating a new world. AR refers to the method of superimposing holographic images and enhancing their visual presentation when the human eye is connected to the real world. In fact, compared to AR, VR technology seems to be more valued and loved by people today. Even many people believe that VR will be the future of human society. Actually, compared to VR, AR is actually in all areas of life. On the practical level will be much higher than VR.
AR technology is actually a combination of virtual and reality. Compared to VR playing games and movies, the use of AR is more extensive. It is not just a film and video game, education, medical treatment, military, etc. On the other hand, it has achieved considerable development. AR is more like the interaction between human intelligence and the future. In addition, compared to VR's simple information output, AR equipment must also solve the problem of information input. After the actual image capturing is completed, the AR device also needs to independently perform calculations and provide feedback. The virtual image + reality overlay image finally presented in our eyes is the workflow of the entire AR. Higher technical requirements and wider application scenarios are all proofs of AR technology over VR technology.
However, under the constraints of technology and capital, AR industry access threshold is extremely high, which also results in no mature, consumer-oriented AR products on the market. In addition to giant companies such as Microsoft, Google, and Apple, few companies have the capital and the ability to get involved in AR. It has also led to the current slow development of AR, the status quo is less than VR.
Emerging AR Black Technology
Although the development of AR technology is still a long way to go, but the domestic virtual reality giant League cloud has softened, it touches on a success story, for AR technology has made new progress. Recently, the alliance cloud moved softly in the technology capital Shenzhen held a special conference, and this conference theme is a new black technology - 6D holographic light field technology. This is a new black technology that combines 6D light field, holographic technology and AR technology. Its principle is to use the company's more than 500 Nikon SLR cameras to be fixed on the AR holographic giant spherical surface produced by League Cloud, while inward shooting 360 Degrees of in-ball details, and then the resulting picture and video sent to the cloud integration, using a very complex process and rigorous way to synthesize a complete 6D light field IP content.
At present, the technology already possesses the application of 6D holographic high-end home entertainment systems, 6D holographic cinemas, 6D holographic theaters, 6D holographic business conferences, and 6D holographic advertising display. The 6D full-field light field technology also breaks through the pain points of various industries in a single step with its high degree of simulation, three-dimensionality, and full naked eye. Some scholars even pointed out that 6D holographic light field technology may become the target of future emerging technologies. And what kind of changes will be brought to our lives by the storm of science and technology that the cloud of alliances has moved away from? Let us all wait and see.