2016 is a year of change. In the increasingly competitive market, some brands that have been developing rapidly have already begun to experience Waterloo. Among them, the negative news of Xiaomi and LeTV is even more unbearable. There is also no shortage of promising youngsters who are plowing in a single field. What kind of performance will they have in the new 2017? Let's interpret it one by one. LeTV In 2016, due to the "burn money" + "expansion" model in full swing, led to the end of the year had a "fund crisis." Under the LeSports ecological super car project, Jia Yueting successfully obtained 600 million U.S. dollars and 16.8 billion U.S. dollars from several of his classmates and Sunac China's investors, which temporarily eased the current financial crisis of LeTV. At the same time, at the 2017 CES show, LeTV also announced that they will soon cooperate with Faraday's LeTV project. I don't know if this time, Leshi ecological model can help it achieve a turning point in the field of smart cars. In the author's opinion, LeTV still needs time to verify the feasibility of the so-called super ecological model, and should not be anxious to carry out large-scale promotion. Millet When it comes to cost performance, many consumers will think of millet first. After tasting the sweetness of the Internet mobile phone market, Xiaomi also encountered the plight of the smart phone market competition. Last year's smartphone market has been overtaken by oppo and vivo and has fallen out of the top five in the country. Under Lei Jun's reflection and summary, this year Xiaomi has set its sights on the second element of the 200 million yuan market. Through the collaborative endorsement of the popular virtual character "Hatsune Miku" in the secondary element field, together with the publicity and pre-ordering of the representative website of the domestic second element (commonly referred to as "B station"). Do not know what combination of millet + quadratic yuan will produce in 2017? Cool open Compared to LeTV and Xiaomi, CoolOpen may not be familiar to consumers. However, referring to Skyworth, most consumers will know that this is a TV brand, and Cool Open is Skyworth's Internet TV brand. In 2016, this young brand performed well in the market and won the 2016 China Internet Billboard "Smart TV of the Year Award". The built-in operating platform contributed. In the latest cool open system, the film and television industry gathered 100,000 hours of film and television, covering the six major Hollywood companies, and the major variety shows in domestic major TV stations. The total number of videos ranked first in the industry; Supports more than 2,000 games of various sizes and more than 200 mainframe games to show the joy of the game. Recently I have heard about the word "second half" of the Internet. In an environment where the demographic dividend is gradually disappearing, how to create more valuable experiences for users through intensive cultivation will become an important factor for each brand to stay or be eliminated in 2017. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.