OFweek smart home network news "Chinese consumers are not satisfied with the past simple possession of home appliances, use of products, instead of the pursuit of a better quality of life." As China's economic growth structure changes, the trend of household appliances consumption upgrades become more obvious, home appliance industry experts Said that only based on the user experience of innovation and upgrading, can we really get users and win the future. A data shows that the final consumer expenditure in 2016 contributed to 64.6% of GDP growth, a record high, close to the average level of 70% of developed countries. The long-term driving force of China's consumption upgrade mainly comes from several aspects. The Suning Financial Research Institute believes that the income of urban and rural residents is higher than the GDP growth rate for a long time; the second is the huge growth potential of residents' service consumption; the third is the upgrading of commodity consumption to quality consumption. . Taking the upgrading of consumer electronics as an example, the trend of residents' quality consumption is paying more attention to the smart life brought about by technological innovation, paying more attention to the improvement of quality and nutritional value brought about by technological innovation, paying more attention to health and hygiene, and paying more attention to energy saving. Environmental protection, more emphasis on lifestyle and art. In home appliances, the most prominent consumer upgrade trend is TV. The reporter learned from color TV companies such as Sharp, Skyworth, Konka, and Hisense that the overall cold-cold, large screen volume increase trend will become the norm for the structural adjustment of color TVs this year. It is reported that since the beginning of this year, high-end products such as large-size, smart, 4K, and curved surfaces have all experienced varying degrees of growth. TV companies have adjusted their direction and increased efforts to bring high-end products such as large-size, smart, OLED, 4K and 8K to the market. The relevant experts analyzed that “highâ€, “bigâ€, “intellectualâ€, “beautyâ€, “ringâ€, and “health†will be the six major characteristics and market demands of the TV market in response to consumption upgrades. In response to the consumption upgrade in the TV market, technological innovation has become a “killer†for TV companies. The "China TV Industry Innovation and Development Report" published by Ovid Cloud.com shows that TVs have entered the outbreak of new technology applications, and technological iterations have become more rapid. High-end products such as curved surfaces, borderless, quantum dots, and smart phones are widely accepted in the Chinese market. welcome. According to relevant research, in the field of smart TV, people's attention to the improvement of display technology has gradually exceeded the smart function. From the current point of view, the mainstream TV display technology is nothing but two positions of quantum dots and OLED. The entire display field currently focuses on the future of quantum dots and OLEDs. Who is the mainstream display technology in the future display industry? Taking OLED as an example, although this technology is currently applied to both TVs and mobile phones, OLEDs are organic. Material, the bigger the screen, the higher the instability, resulting in the more serious trailing phenomenon, the lower the yield, the bottleneck is difficult to break through. Therefore, LG, Sony, Skyworth, and other well-known TV makers focusing on OLEDs are somewhat incompetent in terms of market promotion and user needs. The reason is that OLEDs are shorter in lifetime than current LCDs and quantum dots. It is also too high and it is difficult to popularize at present. Although OLED technology is self-illuminating, having better black-field effects, more accurate colors, and a wider color gamut is not likely to arouse consumer interest. OLED TVs have struggled. At this time, the emergence of quantum dot display technology has made the entire TV industry see hope. Unlike OLEDs, quantum dots are inorganic materials, they have good stability, there is no question of life expectancy, and the display effect is completely comparable to OLEDs. Although quantum dots are currently prominent in the large-screen TV industry and the display industry, it takes several years for quantum dot technology to realize the technological breakthrough of self-luminous electrical quantum dots. Since current quantum dots also require liquid crystal as a backlight source, it is difficult to meet requirements for mobile phones, ultra-thin notebooks, and curved screens. “Color TV companies can only compete with innovations in an invincible position in the competition.†said Dong Min, vice president of Aowei Cloud Network, China's color TV industry, the gradual opening of the ceiling, the time required for each increase of 10 million units from the past 8 years Shortened to six years, it is expected that the market capacity will be shortened to 4 years from 50.89 million units in 2016 to 60 million units. The development of new technologies will increase the price center level, and color TV products will win the market through new technologies. Consumers are also looking at the market's technological warfare with a more rational attitude, exploring the value behind inflated prices, and looking for more mature screen technology experience advantages.