On June 23rd, the 6th China Real Estate Industry Chain Innovation Cooperation Summit Forum was held in Hangzhou. The theme of the forum was “Remodeling the Industrial Chain under Complete Renovationâ€. Midea’s kitchen appliances were the only representative brands in the kitchen industry to be invited to participate. This forum is hosted by the All-China Real Estate Chamber of Commerce, and is organized by the Real Estate Chamber of Commerce's Industrial Chain Innovation and Cooperation Sub-Council, Country Garden, Greenland Holding Group Co., Ltd., Forte Group, Shimao Group, Huadelong, Panpan, and Fenan Aluminum. Many brand suppliers from the chain participated in the conference to discuss the development of the industry. Hardcover Policy introduced Higher proportion of kitchen appliances In 2017, the overall real estate policy tightened. Many first-tier cities, capital cities with more population and economic development have been implemented, and the hardcover policy has spread to third-tier cities. In the future, the policy of finely-decorated housing will rapidly spread in these provinces and industries. The chain is becoming increasingly sophisticated, and the refined decoration market will be fully rolled out. Among them, the proportion of kitchen appliances in the fine decoration is very high. According to statistics, in the first quarter of 2017, the matching rate of kitchen appliances for hardcover kitchens in major cities in the first quarter was more than 90%, and the matching rate for kitchen appliances was the highest in the electrical appliance industry. Under this trend, the advantages of Midea’s kitchen power are obvious, and it has attracted high attention from inside and outside the industry. In 2016, Midea’s kitchen appliances achieved sales of nearly RMB 20 billion, ranking first in domestic kitchen and electric appliances companies. In 2017, the kitchen power in the United States remained strong. On May 2nd, Midea Kitchen Appliances and Electrolux Group signed an agreement to jointly establish a joint venture company (Hollywood Holdings) to introduce a century-old high-end home appliance brand AEG from Germany to Chinese consumers; Yuance Bio-Technology Co., Ltd. established the first academician workstation with Academician Yuan Longping. On June 13th, Toshiba Micro-Bake China Annual Product Launch & Market Launch was held in Midea Kitchen Appliance Industrial Design Center, marking the Toshiba brand. The official launch of the kitchen appliance category China market. Fine assembly sets are concerned about the United States kitchen electric sharing solution The kitchen appliances of the United States are well-received and supported by consumers and developers because of its leading intelligent innovation technology development and application, excellent product quality guarantee and complete after-sales service system. Currently, Midea Kitchen & TV has signed a national strategic cooperation agreement with six of the top ten real estate companies, and 39 of the top 100 real estate companies in the country have achieved strategic cooperation with Midea Kitchen Power, including Vanke, Evergrande, Country Garden, Sunac, Wanda, Longhu, Ocean and so on. At the forum, representatives of some industrial chain brand suppliers shared their own experiences. Liang Jilian, head of Midea’s kitchen and electric engineering department, shared the theme. He introduced the current trend of fine decoration of real estate companies and proposed the kitchen appliances of the United States in this context. Under the refined decoration supporting upgrade solutions, triggered on-site hot discussion. With the full rollout of the hardcover market, people's demand for refined decoration is also increasing, and competition among brand suppliers is increasing. The kitchen appliance of the United States insists on constantly improving the supporting solutions for kitchen cabinets, and strives to satisfy the needs of consumers. In recent years, Midea’s kitchen appliances have comprehensively considered brands, products and services, and accelerated the transformation and layout of humanization and intelligence. The long-absorbing, beautiful steam hood, Chinese dishwashers that fit the Chinese family's habits, and embedded and integrated cookers make the kitchen more practical and smart, and meet the needs of modern people. The products are exquisitely crafted and cover the dimensions of all mainstream cabinet designs, allowing consumers to follow suit. Not only that, but also the kitchen appliances in the United States also attaches great importance to the sales channel of the project. From the factory's R&D, manufacturing, sales, and installation processes, Midea Kitchen always insists on quality assurance, efficient driving, customer first, and service guarantee. In order to fulfill the mission of “creating a better life for humanityâ€, Midea’s kitchen appliances continue to be user-centered and craftsmen’s spirit to create quality products that provide developers with quality products and services.