OFweek Smart Home Network News In the first half of this year, major TV manufacturers at home and abroad have introduced new television products equipped with new technologies, designed to impress the market and consumers and promote sales. With the accelerating pace of consumption upgrades, one of the most obvious signals in the industry is that televisions have entered the outbreak period of new technology applications, and technological iterations have become more rapid. From the color TV manufacturers competing to launch their own products will be able to see, including OLED, curved surface, borderless, quantum dots, smart and other high-end products, and these high-end products will become a strong support for color TV differential selling point.
According to the “2016 China Flat Panel TV Consumption and 2017 Market Trend Forecasting Report†newly released by the China Electronic Chamber of Commerce Survey Office, 55-inch and 65-inch TVs account for more than 70% of the total market. With the high performance of high-end products, the traditional The sales of television brands in China accounted for 80%. The continuous increase in the share of high-end products in the color TV market has brought unprecedented opportunities for the development of high-quality products.
At the same time, Beijing Commercial Daily "Home Appliances Digital Weekly" recently launched the "Spring 2017 Color TV New Product Survey" campaign (hereinafter referred to as the "Great Survey"), and invited several well-known domestic and foreign home appliance brands to participate in the selection. In the two weeks after May Day, tens of thousands of users participated in the poll. The results of the "Great Survey" show that under the tide of consumer upgrades, consumer demand for color TVs has changed from durable and cheap to picture quality and content, and prices are no longer the first factor that users consider. Therefore, upgrading the product with intensive research and adopting a high-end line has become a new engine that reverses the decline in the industry and drives the industry forward.
As one of the new color TV display technologies, OLED TVs are representative of high-end color TV products. Earlier this year, Sony's high-profile addition made the OLED organic television camp more and more powerful. Currently, brands such as Skyworth, Changhong, Konka, Sony, LG, and Philips have entered the OLED camp. As consumers' awareness of OLED TVs has increased, LG OLED TVs have received increasing attention from high-end consumers worldwide. Among them, LG won the title of “Great Survey†and “America's favorite high-end TV brand in the spring of 2017†with the annual flagship new LG OLED W7 Sky Mirror Wallpaper TV. It also won the most valuable title in the New TV Awards. In addition, LG OLED TV also won the 2017 CES Best Innovation Award, 2017 CES Video Display Honorary Award, as well as several domestic and foreign awards such as the “Apland Award 2017†known as the Chinese home appliance industry Oscar, and at the same time its market share. The performance was also very strong. Data shows that LG OLED TVs already have a 20% market share in the high-end market share with a worldwide price of more than US$2,000.
It is understood that OLEDs are commonly referred to as the next-generation display technology in the industry, and each sub-pixel independently realizes light emission, thus making the television screen more realistic, soft, and colorful. The thickness of the LG OLED W7 Sky Mirror TV panel is only 2.57mm, which subverts people's perception of traditional TV and leads the TV industry into the "one" era. LG OLED W7 supports the highest level HDR format Dolby Vision, the peak brightness, vivid colors and deep black on the same TV is most vividly presented, and can be compatible with ordinary HDR10 and HLG, allowing users to fully immerse themselves in LG Active HDR presents real images. In addition, when the viewing angle reaches 60 degrees, there is still no color difference, and 100% high color gamut is maintained, showing the most realistic images. In terms of sound quality, the LG OLED W7's Dolby Digital sound audio technology breaks through the traditional concept of sound channels, and can support up to 128 different sound sources in the same scene, and experience vivid live feelings in three-dimensional space. The mobile whispering wall design brings more rounded high and low bass sound quality to meet the needs of more people who are pursuing high sound quality.
Experts said that the long-term low-price competition and homogenization problems have caused the growth of the color TV industry to be sluggish. Coupled with the impact of Internet TV, high-end is an important way to break down the homogenization of home appliance competition.