Recently, the founder and CEO of Dream Technology Wang Anzhen revealed to Huhunyun.com that the company had completed several million yuan angel round of financing in September, and the investors were Lalong Fund and Head Wolf Capital. Prior to this, Dream Technology had won the seed cloud investment of the League of Nations.
DreamWorks is a offline VR content distribution software platform. Wang Anzhen told Hunthun.com in an interview that the software content system is just needed for offline stores such as VR experience stores and Internet cafes, but some experience stores do not need to purchase. Complete solution. Dream Technology chooses to focus on the creation of software rather than the offline mode of operation.
In terms of device selection, DreamWorks Technology has abandoned egg chairs and other relatively traditional experience devices, unified standards, and selected HTC VIVE, the most commonly used offline store. In this way, the equipment purchase is separated from the software installation channel, and the cost performance is higher from the perspective of store construction. In terms of content, DreamWorks has reached a strategic cooperation relationship with more than 30 domestic game companies, guaranteeing a daily update of 1-2 games. Wang Anzhen revealed that he is contacting overseas game companies and is preparing to transplant overseas content into the system to further enrich the content of the platform.
Wang Anzhen told Huhunyun.com that the system is stable and content-rich, and the operation of the offline online shop is very important. Among them, the simple operation option is not only for merchants. The DreamWorks technology system enables players to quickly become familiar with the operation process after 3-5 minutes. Through the self-service experience process, the player's experience time can be increased and the store's labor cost can be saved. .
In terms of sales, DreamWorks Technology has established two online and offline teams, mainly through agents, and joint B-side partners to control the chain experience shop channels. The advantage of the light model is that the expansion is faster. Wang Anzhen told Huhunyun. DreamWorks has now deployed nearly 800 experience stores and has grown at a rate of 10 home/days.
For the selection of profit points, dreams mainly use the content charging system, charging fees based on the number of clicks on the game, and then dividing it with the game content manufacturers. After the expansion of the user volume, software bundled hardware and ad placement will be new profit points. At present, DreamWorks has launched a detonation game within two months of planning to expand its influence.
Dream Technology team has a total of more than 20 people. CEO Wang Anzhen served as chairman and general manager of Jinjue Hotel in 09-13. He began researching VR in 2013 and joined the VR industry in 2014. Wang Anzhen revealed to Hunthun.com that the company is preparing for Pre-A round of financing and plans to raise 8 million yuan.
DreamWorks Technology has established good cooperative relations with some well-known domestic game content developers and hardware equipment manufacturers, and has a large number of offline cooperation channels and promotional channels. Through the continuous stable upstream and downstream partner links, the preliminary construction of a small ecological chain in the VR market was completed.