LED lights have the advantages of low energy consumption and long life, but LED lights have not been able to enter the homes of ordinary people on a large scale. At present, the penetration rate of LED civilian market is only about 5%. However, the high price of LED lights will soon change. It is reported that the Ministry of Science and Technology has released the "Twelfth Five-Year Plan for the Development of Semiconductor Lighting Technology (Draft for Comment)" (hereinafter referred to as "Planning"), in which, by 2015, more than 80% of the chips have achieved localization goals. If the target can be achieved, LED lighting is expected to significantly reduce prices and open up a huge civilian market.
High price hinders LED lighting for civilian use
According to the data, the average retail price of a 5-watt LED bulb replacing the traditional 60-watt incandescent bulb has started to decline in December last year. The average monthly selling price has fallen by 16%, and the lowest selling price has reached $18.9 (about 118.9 yuan). RMB). In the category of 3 watt LED bulbs that replace traditional 40-watt incandescent bulbs, the market price of Dachang's products is $11.1 (about 69.97 yuan).
Some people in the industry have calculated the account, the price of a 5 watt LED bulb is 18.9 US dollars (about 118.9 yuan), the average life expectancy is about 50,000 hours, if the residential price of the eight districts in Guangzhou is 0.61 yuan / watt, The cost of using luminaires to maintain 50,000 hours of lighting is about 270 yuan. The price of a 60-watt incandescent lamp is about 3 yuan, and the average life expectancy is only 1,500 hours. According to the same conditions, the cost of using an incandescent lamp is about 1932 yuan.
Chip localization promotes product price reduction
In this regard, the "Plan" issued by the Ministry of Science and Technology proposed that by 2015, more than 80% of the chips will be localized, large-scale MOCVD equipment and key raw materials will be localized, and the cost of LED products will be reduced to 1/5 of 2011; LED lighting products In the general lighting market, the share reached 30%, achieving annual energy saving of 100 billion kWh, saving 35 million tons of standard coal annually; the industrial scale reached 500 billion yuan. In order to ensure the realization of the goals set by the "Planning", the relevant departments will jointly issue guidance on the promotion and application, and implement the central financial subsidy policy for semiconductor lighting application products.
According to industry insiders, with the current LED chip accounting for nearly 60% of the cost of lamps, the price reduction of optical chips can drive the cost of lamps down by nearly 50%. With the improvement of packaging technology and the popularity of high-efficiency and low-cost drive circuits, the cost of lamps can be reduced to the present. 30%-40%, the price of LED bulbs replacing 40W incandescent lamps fell to 20-30 yuan, the street lamp dropped slightly, but it can also drop to the mainstream price of about 1,000 yuan, which helps LED lighting accelerate in the civilian market. penetration.
Chinese and foreign companies are optimistic about the potential of the civilian market
The industry believes that with the reduction of the cost of LED lighting products, the civilian market demand will be effectively activated. Pan Wenbo, founder of Guangzhou International Lighting Exhibition, said that “Planning†will have a long-term positive effect on the LED industry. It will only replace the existing market scale of incandescent lamps and will reach hundreds of billions of yuan.
In fact, the country has also continuously introduced various support policies to promote the development of the LED lighting industry in the past year. Last year, the country issued a roadmap for eliminating incandescent lamps. It decided to ban the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1, 2012. By October 1, 2016, sales and imports of 15 watts and above are prohibited. Incandescent lamps for general lighting. On March 20 this year, the “2012 Financial Subsidy Promotion Project for Semiconductor Lighting Products†organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology conducted a domestic public bidding in Beijing. The National Development and Reform Commission has clearly stated that in 2012, the Chinese government will spend 40 billion yuan on LED streetlight procurement and provide 30% financial subsidies for LED streetlight users.
With the further increase in LED market demand, the huge potential of China's lighting market is favored by Chinese and foreign LED companies. According to the data of a lighting exhibition, the scale of this year's exhibition reached a new high, reaching 220,000 square meters. The world's top 500 companies such as Philips and well-known domestic listed companies such as Dehao Runda and Qinshang Optoelectronics have won large booths to seize the Chinese market. prepare.
High price hinders LED lighting for civilian use
According to the data, the average retail price of a 5-watt LED bulb replacing the traditional 60-watt incandescent bulb has started to decline in December last year. The average monthly selling price has fallen by 16%, and the lowest selling price has reached $18.9 (about 118.9 yuan). RMB). In the category of 3 watt LED bulbs that replace traditional 40-watt incandescent bulbs, the market price of Dachang's products is $11.1 (about 69.97 yuan).
Some people in the industry have calculated the account, the price of a 5 watt LED bulb is 18.9 US dollars (about 118.9 yuan), the average life expectancy is about 50,000 hours, if the residential price of the eight districts in Guangzhou is 0.61 yuan / watt, The cost of using luminaires to maintain 50,000 hours of lighting is about 270 yuan. The price of a 60-watt incandescent lamp is about 3 yuan, and the average life expectancy is only 1,500 hours. According to the same conditions, the cost of using an incandescent lamp is about 1932 yuan.
Chip localization promotes product price reduction
In this regard, the "Plan" issued by the Ministry of Science and Technology proposed that by 2015, more than 80% of the chips will be localized, large-scale MOCVD equipment and key raw materials will be localized, and the cost of LED products will be reduced to 1/5 of 2011; LED lighting products In the general lighting market, the share reached 30%, achieving annual energy saving of 100 billion kWh, saving 35 million tons of standard coal annually; the industrial scale reached 500 billion yuan. In order to ensure the realization of the goals set by the "Planning", the relevant departments will jointly issue guidance on the promotion and application, and implement the central financial subsidy policy for semiconductor lighting application products.
According to industry insiders, with the current LED chip accounting for nearly 60% of the cost of lamps, the price reduction of optical chips can drive the cost of lamps down by nearly 50%. With the improvement of packaging technology and the popularity of high-efficiency and low-cost drive circuits, the cost of lamps can be reduced to the present. 30%-40%, the price of LED bulbs replacing 40W incandescent lamps fell to 20-30 yuan, the street lamp dropped slightly, but it can also drop to the mainstream price of about 1,000 yuan, which helps LED lighting accelerate in the civilian market. penetration.
Chinese and foreign companies are optimistic about the potential of the civilian market
The industry believes that with the reduction of the cost of LED lighting products, the civilian market demand will be effectively activated. Pan Wenbo, founder of Guangzhou International Lighting Exhibition, said that “Planning†will have a long-term positive effect on the LED industry. It will only replace the existing market scale of incandescent lamps and will reach hundreds of billions of yuan.
In fact, the country has also continuously introduced various support policies to promote the development of the LED lighting industry in the past year. Last year, the country issued a roadmap for eliminating incandescent lamps. It decided to ban the sale and import of incandescent lamps for general lighting of 100 watts and above from October 1, 2012. By October 1, 2016, sales and imports of 15 watts and above are prohibited. Incandescent lamps for general lighting. On March 20 this year, the “2012 Financial Subsidy Promotion Project for Semiconductor Lighting Products†organized by the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Science and Technology conducted a domestic public bidding in Beijing. The National Development and Reform Commission has clearly stated that in 2012, the Chinese government will spend 40 billion yuan on LED streetlight procurement and provide 30% financial subsidies for LED streetlight users.
With the further increase in LED market demand, the huge potential of China's lighting market is favored by Chinese and foreign LED companies. According to the data of a lighting exhibition, the scale of this year's exhibition reached a new high, reaching 220,000 square meters. The world's top 500 companies such as Philips and well-known domestic listed companies such as Dehao Runda and Qinshang Optoelectronics have won large booths to seize the Chinese market. prepare.
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