Panasonic Lenovo has not entered the final list of energy-saving TV broadcasts

Recently, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Finance jointly issued the promotion catalogue of flat-panel televisions for the “Energy-saving Products Benefiting People Project” in 2012, including Toshiba, Sony, Sharp, Haier, Hisense, Changhong, and Tongfang. The company's 1460 TV models were shortlisted. However, it was surprising that none of the old TV companies Panasonic and TV business "newcomers" Lenovo were seen in the catalog.

It is understood that the three ministries and commissions jointly announced the promotion of energy-saving television directory, designed to further promote industrial energy efficiency and technology upgrades, boost consumer electronics consumption. Prior to May 28, the National Development and Reform Commission and other departments jointly issued air-conditioning, flat-panel TV two energy-saving appliances promotion details. According to the requirements of the rules, starting from June 1, consumers can purchase air conditioners, flat-panel TVs and other electrical appliances, and can enjoy up to 400 yuan in energy-saving subsidies. With the announcement of the specific product list, this subsidy policy has also officially landed.

It is worth mentioning that this new policy of energy saving and benefiting the people also puts forward higher requirements for reporting companies: In addition to a complete and mature sales system, management system, and after-sales system, the number of flat-panel TVs to be promoted in energy efficiency shall not be less than 500,000 units. Through authoritative research and national certification, a total of 15 companies have successfully entered the “Energy-saving products benefit the people project”, becoming the first choice for consumers to purchase energy-saving television. Among them, Haier and TCL are far ahead in LCD TVs, with more than 200 short-listed products. Toshiba, Sony, Sharp and other Japanese color TV giants, as well as newcomers like Tongfang and Suning Pioneer Electronics, have also made several product selections; in the plasma field, they are still the same. Leaded by Changhong. However, Lenovo's Panasonic and high-profile TV programs that have been dedicated to the plasma TV business have not entered the league.

For Matsushita and Lenovo, both of them are listed in the "Uncle of the Table", home appliance expert and Deputy Secretary-General of the China Electronic Chamber of Commerce, Lu Jiebo, said: Panasonic TV has not performed well recently and is not unrelated to the current Japanese household electrical appliance collective recession. This may become Panasonic gradually by China and South Korea. TV companies squeezed signals from the market; Lenovo, as a new color TV company, held high the “PC+” strategy and intended to break the market competition pattern, but failed to take the energy-saving subsidies “a ride”. It was a huge impact on Lenovo’s future development. It is still unknown how to divide up the color TV market. TV products in China's consumer electronics market are hugely influential landmark products. Sanyo, Toshiba and other Japanese TV companies do not abandon the color TV market in order to retain brand influence, and the color TV product market is also huge. Panasonic China's color TV business, every day, the market share is getting smaller and smaller, and Matsushita China's high-level localization of marketing talent loss, was attracted by Samsung and other Chinese and South Korean companies.