With the current intelligent hardware innovation hot-swapping hardware field and the Internet field, various incubators and distribution platforms focusing on intelligent hardware have sprung up.
One of them is Intel. The giants of this PC era missed the opportunity of smart phones, and now they are beginning to chase the new wave of smart hardware. At the beginning of this year, Intel CES released the hardware development platform “Edisonâ€, which is only SD card size and developed by wearable device. It showed the smart headset “Jarvis†with its own voice assistant; together with Jingwei, multi-million dollar investment crowdfunding The platform names the time. Subsequently, through acquisitions, investments and cooperation initiatives, Intel has begun research on wearable devices for the treatment of Parkinson's syndrome and plans to introduce smart hardware products.
However, from Intel's early thinking, they never get too involved in the terminal products, more is to do a back-end support, so as to concentrate on the sale of chips. "Intel never said, I am optimistic about which kind of products, so when I coach you, I will also go to the market to compete with you." On October 10, Wang Zhicong, general manager of Intel China Online Business Department The author said.
Wang Zhicong, General Manager, Intel China Online Business Unit
In 2010, Intel established the online business unit, hoping to provide a fast, convenient and technical service support for these companies and individuals in the form of the Internet, covering everything from project application to incubation. At the beginning of the development of intelligent hardware at this time, this department seems to reflect its value. Recently, Intel China Online Business Department also launched the hard-to-create platform “CCEâ€, developers can get fast technical support from Intel engineers, huge knowledge base, online training and other resources. Now there are about 1200 people in China. Discuss on the participating platforms. In addition, the products produced by customers on the Intel China Online Business Unit platform flow to the market, with an average annual social value of more than 30 billion RMB.
Wang Zhicong said that in the 1990s, with the rise of software and the Internet, hardware was neglected to some extent, and now with the combination of the Internet of Things, software and hardware, the importance of hardware has also increased.
However, in the hardware innovation process, in addition to some "money can solve the problem", there are actually some technical problems, and no one can solve all the problems, the development engineers are also limited by the development cycle.
“Hardware innovation is a very complicated process. This process involves many problems that will lead to product development failure.†Wang Zhicong told reporters that they have also seen many small and medium-sized companies, and that the root cause is the development of new products for small and medium-sized companies. At the time, it does not have a good control system and process. "Although there will be various Internet search tools and some question-and-answer knowledge bases in the society, those are just an aid, and they will not really help the professional engineers." Wang Zhicong told reporters.
However, for an Intel that is accustomed to doing business with a large customer, such a business model facing SME customers actually faces many aspects such as staffing and performance evaluation. Can Intel really continue to do this to build a new ecosystem of smart hardware?
Technical and ecological chain support
Q: Why is Intel building an online business unit?
Wang Zhicong: There are several major factors in the establishment of Intel's online business department. In the past, the channel to obtain Intel's official basic support was not smooth. It's hard to find Intel. It's very difficult to find some of Intel's vast technical materials. When it comes to technical problems, it's hard to find someone who knows these technologies in Intel. Therefore, our department hopes to form a one-stop service through the launch of this platform, so that engineers who are truly based on Intel technology for technical development can easily obtain Intel support.
If every company closes its own technology and serves its own small product, and everyone does not communicate, the society will certainly not progress. Only engineers can overcome some problems together in the state of society, can bring great technological breakthroughs, or break through faster.
Q: What is the difference between Intel's online business unit and other intelligent hardware incubators?
Wang Zhicong: There are a lot of incubations now. We don’t actually define ourselves as an incubator. Now we are incubating in China mainly by providing funds, company registration and other procedures or office space. But there is a problem that cannot be solved. If the entrepreneur is really doing high-tech development, if the technical difficulties are encountered, the incubator cannot provide him with counseling.
The difficulty of software development today is indeed quite large. Basically, few people can say that from the beginning to the end, they are the engineers of their startups, and they can do everything. Hardware or software, you have to attach to some mainstream technology platforms. Moreover, even if you have a strong design ability, if you don't understand the supply chain, then the product will eventually fail, and the good products produced may not be 50%.
So in this process, this kind of professional counseling is very important. Intel is a technology platform, so I can provide you with critical technical support that you can use. The second is a partner in the ecological chain. For example, our Design House, or even the factory.
This layout is a key resource for a startup. If your project is really good, we are cutting through the technology and ecosystem.
Q: If Intel's competitors, such as Qualcomm and ARM, also provide such technical support, what does Intel do?
Wang Zhicong: I don't think there is any secret in the Internet. Anyone can do the Internet. The final decision to do well and not lies in some of the most essential thinking of oneself, and a company is willing to do it from this perspective.
For example, Intel is a company with a large customer base. In the past, Intel actually attached great importance to offline support in the industry chain. For many large companies, there are engineers stationed in it to help them develop. Now, after we have supported the model of small and medium-sized companies, we do not agree with such a strategy in the company's internal strategy. Do we agree that online models will become a mainstream form?
I think a big obstacle for a traditional company may be that they may not be able to allow the status of such an online platform, or even a potentially destructive business model.
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