Appliance giant Mei Group will push new beauty box

In the OTT industry in 2015, the trend is still strong, and the veteran manufacturers are changing the game to split this delicious cake. Under the influence of the Internet and the background, more and more newcomers took part in this war, PPTV, and CIB's CANbox. Nowadays, traditional household appliances are also popular and want to extend their business development into the OTT industry.

Recently, Xiao Bian has discovered a new TV box at the National Electronics 3C Certification Center. The applicant is the beautiful group. The product name is the beautiful box (M-Box). The issuance time is November 5. With the truth in mind, Midea has taken the first step in involving the OTT industry.


Midea Group (SZ.000333) is a large-scale comprehensive enterprise group mainly engaged in electrical manufacturing. It was listed on the Shenzhen Stock Exchange on September 18, 2013. It owns two listed companies, Little Swan and Welling.

As early as May of this year, some media broke the news that the air-conditioning giant Midea Group would join hands with Ali to invade the smart home industry, and will launch a beautiful smart routing M-BOX with home control and management center functions. Today, Midea Group will launch a beautiful set-top box for Internet STBs to improve its layout in the smart home market.

Looking at the OTT industry, Android accounts for half of the TV box operating system. Even if a new system is introduced, most of them are based on Android's deep customization. Xiao Bian guessed that this new type of network-top box beauty box is likely to carry a system based on Android build, another possibility is equipped with M-Smart family cloud intelligence management system.

At present, the specific information about the beauty box is not yet clear. Users who want to continue understanding can follow the follow-up reports on the sofa network information station.

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