As a part of smart home, smart lock is naturally a major factor in the layout of smart home market by many giant traditional brands, and the traditional mechanical lock brand is also increasing the layout and extension of smart lock products. Many brands are entering the card position. .
The smart door lock market is taking advantage of the trend of the company to actively deploy the C-end market
As an entry-level essential product for smart homes, the smart door lock industry has experienced rapid growth in the past two years with the development of mobile Internet and Internet of Things. According to industry insiders, in 2016, there have been nearly a thousand smart door lock brands in the country. Under the fierce competition, the products are the key to success.
Smart door lock market is growing fast
Smart home is the current hot spot and the development trend of the industry. Some experts estimate that the potential market size of domestic smart home in 2017 is about 5.8 trillion yuan. As a part of smart home, smart lock is naturally a major factor in the layout of smart home market by many giant traditional brands, and the traditional mechanical lock brand is also increasing the layout and extension of smart lock products. Many brands are entering the card. Bit.
The giant brand has a strong background and resource advantages, but compared with other smart products, the proportion of smart door locks in its product line is not too large. For example, international brands such as Samsung and Panasonic have taken advantage of the accumulated market sentiment in the smart door lock market. In the process of mechanical lock transformation, the hardware end is excellent, but most of the software end is only to purchase solutions, and there are shortcomings in docking large developers, large properties, upgrade iterations and other services.
At present, the Internet vertical brand in the domestic smart lock market is not inferior to the big brand by virtue of its strong product strength. Taking Yunding Technology as an example, the company has received four rounds of financing within two and a half years of its establishment. The investors include Lenovo Star, LeTV, Fosun Kunzhong, Xianfeng Huaxing, Midea, Nanjing Iron and other institutions.
Yunding Technology released the new brand LOOCK Luke on December 22nd, saying that it will launch a new product in March 2017, fully enter the home smart door lock market, and announced it for the first time. It has completed the B+ round of financing in November this year. The investor and the specific amount were not disclosed.
At present, China's smart door lock market maintains rapid growth, coupled with China's share of global market demand, the development opportunities for all smart door lock manufacturers. "Based on the Chinese market, in the next three years, Yunding's goal is to become the world's largest manufacturer of intelligent door locks," said Chen Bin, CEO of Yunding Technology, to the media. "Cloud Ding will always focus on the field of smart door locks. , using technology to create more security and comfort for more rental housing and home users in China."
Actively deploy the C-end market
The data shows that there are currently 73 million sets of rented houses and 100 million rooms in China. Among them, there are about 500,000 quality apartments in 2015, and more than 1 million new ones have been added this year. Each quality apartment has smart door lock installation requirements. The actual number of smart door locks installed is about 350,000.
It is reported that Yunding Technology has reached cooperation with many well-known brands in the industry, such as chain home, parking, red apartment, Xiangyu, piglet short-term rental, Fuxing Real Estate, Rongkezhidi, etc. work hard. Among them, the number of Yunding Cooperative Apartments has reached more than 300, and the installation of equipment exceeds 200,000 units, covering 18 provinces and 30 cities and regions across the country. The number of customers, service scope and related fields are market leading.
According to relevant personages of the company, in 2016, Yunding Technology's order in the smart door lock market of the apartment exceeded 180 million yuan, providing services for 500,000 young people. The market share of the industry accounted for about 60%. Relative to the rapid coverage of the B-end market, the huge blue ocean market at the C-end is bound to be a battleground for major brands, and the future may become a key to the overall market structure. Smart locks account for more than 70% of the market share in Japan, South Korea and some European and American countries. China has a population of 1.4 billion and nearly 400 million households. The current family base for installing smart locks is very low, less than 3%, or 97%. Households have the need to update from mechanical locks to smart locks. In addition, the number of new homes will remain relatively high. The scale and prospects of China's smart lock market are the largest in the world.
According to industry insiders, in the two major market directions of smart door locks, from the quantitative level, there is no doubt that the demand for the family C-end market is even greater, but it is limited by the difficulty of promoting smart door locks and the difficulty of popularization at present. Coverage has not yet achieved a major breakthrough. After the first two years of market education and further upgrade of technology, service and user experience, in 2017, the vertical brand of Internet will rely on the market concentration to force foreign capital and traditional brands to be more favored by the smart door lock market. Whether the market for home users to be developed can be expected to break out in the coming year is worth looking forward to. Of course, product strength is still the key to industry competition.
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