Exploiting the Internet of Things and Automotive Electronics Qualcomm MTK crosses the border to seek new growth opportunities

The slow development of mobile devices has allowed SoC manufacturers MediaTek and Qualcomm to find better growth markets, and the Internet of Things and automotive electronics are their next targets.

The Internet of Things business is amazing, prompting the two major mobile phone chip manufacturers to cross-border gold mining to other areas. For example, MediaTek announced that it will cut into the automotive chip market from the four core perspectives; Qualcomm is launching the first 10 Nano-server chips, rushing to cloud computing business opportunities, and Google cooperation to accelerate the development of terminal product design. The two leading mobile phone manufacturers have accelerated the layout of the Internet of Things, only because of the unlimited business opportunities of the Internet of Things, and look forward to early card positions, taking the lead.

MediaTek announced its entry into the automotive chip market

Optimistic about the automotive electronics market opportunity, MediaTek announced that it will officially enter the automotive chip market, from image-based advanced driver assistance system (Vision-based ADAS), high-precision millimeter wave radar (mmWave), automotive infotainment system ( In-Vehicle Infotainment, the four core areas of TeleemaTIcs, provide complete and highly integrated system solutions to global automakers. It is expected to launch the first automotive chip in the first quarter of 2017. . Xu Jingquan, deputy general manager of MediaTek and general manager of the new business development department, said that according to statistics, from 2015 to 2020, semiconductors will have a growth rate of 6-7% in the automotive electronics field, higher than the growth rate of the car itself, and the future. The total price of semiconductor parts in a car will also increase from $565 in 2016 to around $610. In other words, the future demand for semiconductors in the automotive sector will increase, and the value will follow the rise.

Xu Jingquan further pointed out that the two most important goals in the automotive market are security and networking. All car manufacturers are committed to developing safer and more secure drivers, and more and more new technologies are being introduced, such as advanced driver assistance systems (ADAS), radar sensing, or autonomous driving. In addition, networking technology is also one of the positive development directions of the automotive market, such as the introduction of more links to the car entertainment system and the communication system. Therefore, MediaTek decided to cut into the above four core areas and seize the market opportunities. It is expected that the automotive chip business in 2019 or 2020 will begin to make a significant contribution to the overall revenue. The target is to mark 20% of the global automotive market share in the above-mentioned areas from 2020 to 2025. -30%.

First of all, in the image-based advanced driver assistance system, MediaTek will reconstruct the advanced driver assistance system from the ground floor, using a distributed vision processing unit (VPU), which can process a large number of instants under optimized performance and power consumption. Image data. In addition, the company uses Machine Learning technology to improve detection accuracy and speed, enhance object recognition and tracking capabilities, and provide human-like decision-making performance.

In the high-precision millimeter-wave radar (mmWave) segment, the company develops millimeter-wave radars based on years of technical expertise in high-frequency radio frequency to provide more accurate detection, object resolution and detection capabilities. The 77GHz radar is the main development direction.

In the In-Vehicle Infotainment system, high-performance 2D and 3D processing technologies will be used to ensure the highest level of efficiency and speed, providing highly integrated navigation and multimedia functions and connectivity for automotive infotainment systems. Technical options. As for the TelemaTIcs system, MediaTek uses the advantages of the original network technology to provide a powerful solution for handling various data transmission tasks with extremely high bandwidth requirements, while supporting multiple wireless technologies. Link technology (4G/3G/2G wireless communication, Wi-Fi, Bluetooth/Low-power Bluetooth, etc.) and map-related applications.

Xu Jingquan added that there are currently four product areas with their own product lines. However, there are no chip suppliers in the market today that can provide highly integrated solutions, which means that auto manufacturers can only cooperate with multiple suppliers at the same time, and they need to spend additional resources. Address communication and integration between different products or systems. Therefore, in the future, MediaTek will develop towards higher integration in the design of automotive chips, providing car manufacturers with more complete solutions and reducing development manpower and costs.

Grab the Internet of Things business opportunity Qualcomm attack

Cloud computing has become one of the key development projects of the Internet of Things. In order to seize this business opportunity, Qualcomm's subsidiary Qualcomm Datacenter Technologies (QDT) announced the first 10nm server chip, the Qualcomm Centriq 2400 series processor. Commercial sample delivery and on-site display began, and is expected to enter the commercial market in the second half of 2017.

Anand Chandrasekher, senior vice president of Qualcomm and general manager of QDT, said that the series of processors conceptualize the high-performance low-power ARM architecture-based server as real, using integrated circuit computing technology to bring top technology to the data center.

It is reported that QDT is designed to meet the needs of cloud users who are looking for new server solutions that optimize total cost of ownership while meeting performance, efficiency and power consumption. QDT's goal is to provide a single-system-on-a-chip (SoC) of innovative servers in the ARM ecosystem, providing customers with new choices in high-end server processors, thereby reshaping the future of data center computing.

The new processor family is the first in the Qualcomm Centriq family, featuring advanced 10 nm fin process (FinFET) technology and up to forty-eight cores. The Qualcomm Falkor processor (CPU), which is powered by QDT, is a custom-made ARMv8 core developed by QDT. It is highly optimized for high performance and low power consumption, and is designed to assist the general workload of the data center.

On the other hand, in order to accelerate the design of the IoT terminal products, Qualcomm announced that its subsidiary Qualcomm Technologies will cooperate with Google to support the new Android Things operating system (OS) in Qualcomm Snapdragon processor. Android Things is a new vertical version of Android designed for IoT devices. Using the expertise of developers on Android and Snapdragon processors for consumer and industrial-grade networking applications, this goal is to help many developers win business opportunities in the Internet of Things.

Jeffery Torrance, vice president of business development at Qualcomm Technologies, said that since the launch of the first Android phone, the company has been working closely with Google to create new opportunities for developers in the smart phones, wearables and the Internet of Things.

The company is working with Google to expand the Android ecosystem, allowing developers to combine the high performance of Snapdragon processors with Android Things to develop many innovative products.

IoT terminal design is a complex task that typically requires developers to combine multiple connectivity technologies, sensors, data processing and storage, advanced multimedia and user interfaces, security, cloud integration, terminal management, and over-the-air downloads. (Over-the-air) upgrades and services. The fragmented OS ecosystem makes development challenging because of the lack of a consistent environment, software tools and support needed to create world-class applications.

To this end, Qualcomm and Google work together to provide developers with familiar connectivity through Snapdragon-based Android Things, including cellular, Wi-Fi and Bluetooth; extensive sensor support Photographic lenses, images, multimedia and rich user interface capabilities; hardware-based security; Google's service and cloud integration; test and optimization tools and other more relevant technologies – thereby accelerating the development of scalable, cost-effective A secure Internet of Things solution.

All in all, the Internet of Things business is amazing, driving the two leading mobile phone chip manufacturers to expand their products, and is committed to expanding its product line; MediaTek announced that it has officially entered the Internet of Vehicles market, and also locked in Industry 4.0, Virtual Reality (VR) and Augmented Reality. (AR), artificial intelligence, and emerging areas such as software and network services; Qualcomm also continues to grow its own strengths in these areas.

The above two leading manufacturers have stepped into the flagship Internet of Things market in other fields, and actively compete for gold. In the future, the competition between the two sides will also extend from mobile phone chips to various applications of the Internet of Things.

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