In 2016, various companies began to adjust their strategic layout, and they fought in the high-end market and LED segmentation market. Among them, with the rapid growth of demand for commercial lighting and industrial lighting, the demand for COB products with excellent light performance has also grown rapidly, and has become the fragrance of the LED industry.
According to the data of the High-tech Research Institute LED Research Institute (GGII), by 2017, COB will account for about 15% of the output value of LED lighting packaging, and it has a large market in the commercial lighting field.
In addition, as the demand for COB market shows rapid growth, its application has expanded to the field of vehicle lights. GGII expects that market demand for COB applications will continue to maintain high growth.
As of the end of 2016, the scale of China's automotive lighting market is 20.4 billion yuan, of which the market size of the lamp will reach 42.276 billion yuan. According to Wang Mengyuan, general manager of Zhonghao Optoelectronics, “In the next few years, the development trend of the industry market will increase steadily. It is estimated that by 2020, the market size will reach 57.143 billion yuan, 14.87 billion yuan more than 2016, an increase of 35.17%. â€
It can be predicted that China's demand for auto parts and after-sales service market will increase significantly in the next few years. At the same time, the automotive lighting market also has great potential for development.
In this regard, Wang Mengyuan believes that "the future COB market prospects are also very bright, COB light source in the lighting industry will also become more and more important, I believe that 2017 flip-chip COB and high power density eutectic lamp source will dominate the market status."
Undoubtedly, the greater the market space, the greater the temptation for LED packaging manufacturers. As the leading COB light source manufacturer, Zhonghao Optoelectronics has been following the trend in this huge lamp market and constantly developing the territory of the lamp market.
It is understood that Zhonghao Optoelectronics has been committed to the research and development and promotion of high-power density and high-reliability lamp light source products since 2015, and launched the first generation of flip-chip eutectic + dusting process lamp products in early 2016. This series of flip-chip lamp products have been well received by the lamp manufacturers once they are on the market.
Wang Mengyuan said frankly, "In the face of the increasingly fierce price war in the commercial market, the extremely low profit rate makes Zhonghao Optoelectronics constantly adjust the weight of the commercial lighting source, and gradually focus on the headlight source and the outdoor light source. ."
Of course, in the process of developing and promoting the COB of the lamp, Zhonghao Optoelectronics also encountered some setbacks. For example, some competitors are maliciously competitive, the key raw materials are shoddy, the market is low-priced, and the customers lack awareness of the rapid evaluation of high-quality headlights, which is not conducive to product promotion.
“In the face of difficulties, Zhonghao Optoelectronics is based on the powerful development capability of its own integrated technology, equipped with a dedicated development and proofing department, and actively meets the development requirements of target customers, and actively walks into the customer's site of the vehicle to learn the rules and regulations of the market. Product requirements, in-depth understanding of potential and future needs, give full play to the ability of technology development and research and development platform as a means of storage for product updates." Wang Mengyuan told Gaogong LED.
Indeed, in terms of the quality of the COB of the car, Zhonghao Optoelectronics is a leader in the industry, and its products have the following five advantages:
First, Zhonghao Optoelectronics' latest high-power density eutectic lamps use flip-chips without soldering gold wires for higher reliability and longer life;
Secondly, the COB of the vehicle lamp adopts an aluminum nitride ceramic substrate, which has an ultra-high thermal conductivity (>200 W/mK), which is superior in heat dissipation and good in insulation and withstand voltage performance;
Third, using the eutectic dusting process, the light is more evenly protected to protect the chip from scratching;
Fourth, the high power density design scheme is adopted, the light emitting surface is small, and the power density can reach 150 W/cm 2 ;
Fifth, the professional lamp design is designed to meet the needs of illumination and light design.
According to Wang Mengyuan, “Based on the customers' general belief that Zhonghao Optoelectronics' latest high-power density eutectic lamp source is smaller, it provides more space for LED car lighting; it adopts woven bag packaging, which can be attached to the automatic machine. Loading, improve production efficiency; product raw materials are guaranteed, good quality, high cost performance, etc. Up to now, the shipment of COB products for lamps has accounted for 50% of the company's total shipments."
All in all, Zhonghao Optoelectronics always insists on the quality as the life of the company, and the quality is the foundation. Whether it is the life of the product or the special performance of the product, it can stand the test.
In addition, in the face of disorderly market competition, Zhonghao Optoelectronics has won a good reputation with superior product quality and thoughtful after-sales service, and expanded the sales market of lamp light source products.
It is worth mentioning that, from January 5th to 6th, Gaogong LED will strive to create the “2016 High-tech LED Annual Meeting·Golden Ball Awards Ceremony and the 10th Anniversary Celebration of High-yield Industry and Research. This annual meeting will be repeated again. Bringing together domestic and foreign business leaders, in-depth analysis of overall industry opportunities and risks, comprehensive outlook on technology, market, capital, pattern and other trends, and seek the "decisive victory" of China and the global LED lighting industry in the next three years.
At that time, Zhonghao Optoelectronics will provide more market experience sharing and product sharing as a sponsor, so stay tuned...
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