On September 12, the "Future TV Has Arrived – OLED Summit" took place at the Renaissance Beijing Capital Hotel. 2017 marked a major breakthrough for OLED technology, with global adoption expanding rapidly and innovative OLED products flooding the market. OLEDs showcased incredible energy and dominance in the premium TV segment. At this event, over 200 Chinese manufacturers, distributors, and experts gathered to discuss the current state of the high-end TV market and the future of OLED technology.
Following the summit, we had an exclusive interview with Professor Yang Shunnan from Pacific University in the U.S., and Vincent Teoh, Editor-in-Chief and Image Expert at HDTV Test in the UK. They shared their insights on whether OLED could truly shape the future of television.
Contrast is one of the most critical elements in image quality. According to Vincent Teoh, OLED's ability to produce true black makes it stand out with near-infinite contrast. This is a key advantage over LCDs, which often struggle with deep blacks due to backlighting limitations. Color saturation is also important, as OLEDs offer more vibrant and accurate colors compared to LCDs, which can appear washed out or less vivid. Color accuracy is another area where OLED excels, ensuring that every shade looks natural and precise.
OLED TVs have consistently received top ratings from leading media outlets in Europe, the U.S., and Japan. In 2017, HDTV Test evaluated various flagship models, and OLED TVs like the Panasonic EZ1002, Sony A1, and LG B7 were recognized as the best in categories such as home theater, living room, and gaming. Vincent Teoh emphasized that OLEDs outperform LCDs in several areas, including faster response times, no motion blur, and superior contrast ratios. Unlike LCDs, which rely on liquid crystal molecules to create images, OLEDs respond almost instantly, making them ideal for fast-paced content.
When it comes to eye health, OLED displays offer a more comfortable viewing experience. Professor Yang Shunnan explained that there is an international standard, SIO8995, which regulates screen brightness and environmental lighting conditions. Through extensive research, they found that OLEDs provide a more balanced contrast between light and dark, reducing visual strain. While LCDs may have higher brightness levels, they lack the same depth of contrast, which can cause discomfort over time.
Professor Yang's studies showed that OLEDs stimulate the visual cortex less intensely than LCDs, leading to a more relaxed and comfortable viewing experience. The human brain reacts differently to varying light intensities, and OLEDs help maintain a natural balance. As a result, OLEDs are not only visually superior but also kinder to the eyes, especially during long viewing sessions.
In conclusion, OLED technology has proven itself as a game-changer in the television industry, offering unmatched image quality, better eye comfort, and a promising future for next-generation displays.
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