On September 12, the "Future TV Has Arrived – OLED Summit" took place at the Renaissance Beijing Capital Hotel. 2017 marked a significant breakthrough for OLED technology, with global adoption growing rapidly and innovative OLED products flooding the market. OLEDs showcased remarkable vitality, further solidifying their dominance in the premium television sector. At this key event, over 200 Chinese manufacturers, distributors, and industry experts gathered to discuss the current state of the high-end TV market and the future of OLED technology.
Following the summit, we had an exclusive interview with Yang Shunnan, a professor of vision science at Pacific University in the U.S., and Vincent Teoh, Editor-in-Chief and Image Expert at HDTV Test in the UK. The conversation focused on whether OLED could truly shape the future of the television industry, covering technical, health, and consumer perspectives.
Contrast is one of the most critical factors influencing image quality. According to Vincent Teoh, OLED's ability to produce true black gives it an infinite contrast ratio, making it the top priority. Next comes color saturation—since LCDs struggle to achieve deep blacks due to backlight limitations, colors can appear less vibrant. OLED, on the Other hand, delivers more accurate and vivid colors, enhancing the overall visual experience.
OLED TVs have consistently received top ratings from professional media across Europe, the U.S., and Japan. In 2017, HDTV Test evaluated various flagship models and named the Panasonic EZ1002 OLED as the Best Home Theater TV and Best TV of the Year. Sony A1 was recognized as the Best Living Room TV, while the LG B7 OLED won awards for Best Gaming TV and Best HDR TV. Teoh emphasized that OLED’s advantages over LCDs are clear: no need for backlights, faster response times, and superior contrast and color accuracy.
In terms of eye health, OLED offers a more comfortable viewing experience. Professor Yang Shunnan explained that there is a standard called SIO8995, which regulates screen brightness and environmental lighting conditions to ensure visual comfort. His research found that OLED TVs provide better visual quality due to their high contrast between light and dark. While LCDs may have higher brightness, they lack the same depth of contrast. This means that even though OLEDs aren’t as bright, they create a more natural and less fatiguing visual environment.
Yang also highlighted that OLED’s lower light intensity reduces stimulation to the visual cortex, making it easier on the eyes. In contrast, brighter LCD screens can overstimulate the brain, leading to discomfort or even flicker-related symptoms. From a neurological perspective, OLED offers a more relaxed and visually pleasant experience, supporting long-term eye health and comfort.
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