In an instant, automotive electronics has rushed through half of 2011's time, several happy and happy, the leading position of the car audio and video industry can not be shaken, the car audio industry is still struggling in the "niche" market, The automotive safety electronics show great potential. The automotive lighting has a mixed picture. The daytime running lights and automotive LED lights are promising. However, the sales of the xenon lamp industry have encountered tremendous resistance. Let us take a look at the automotive electronics events in the first half of 2011.
Navigation storm
Since 2005, a good helper launched "special car navigation", car navigation industry is unstoppable, quickly occupied the leading position in the automotive aftermarket, and still can not be shaken today. In 2010, China's auto sales increased by more than 18 million, the number of new car navigation reached 9 million, and the penetration rate exceeded 50%. The new output value continues to rank first in the new output value of the auto market.
At the same time, the car navigation screen has become the "fourth screen" and "automobile screen" following the "TV screen", "computer screen" and "mobile phone screen", and is attached to new functions and services on the "car screen". Has become a focus of competition among many manufacturers.
In recent years, with the continuous growth of sales of 4S shop boutiques, many 4S groups have also paid more and more attention to quality products in 2011. Some sales are set to be twice as high as in 2010. However, there have been many changes in the format this year. The first is the capital purchase restriction order, the withdrawal of preferential purchase tax policy at the beginning of the year, the impact of the national macro-control, the rising price of fuel oil, the implementation of some urban blockade restriction purchase policies, and the fuel consumption admission policy. The impact of the implementation and the earthquake in Japan caused the development of the entire automobile market in China to slow down significantly from April to May this year. Former 4S shops that rely on quantity to win sales of boutiques are forced to benefit from the “boutique of each carâ€; products with low unit price such as cushions and floor mats cannot satisfy the sales of 4S boutique; therefore, electronic products have become tasks for everyone to complete. The important breakthrough of the amount, there is no doubt that car audio and video products are the most popular.
At the same time, the owner's awareness and familiarity with car audio and video products have also entered the popularization stage from the previous stage of market education. With the continuous growth of the market, many brands are also mature, such as: the Junda navigation brand has been "car navigation as its own responsibility," after the Junda won the "consumer trust brand" in March 2011 , once again won the "most cost-effective brand", after years of market promotion, Ke Junda from the channel leader, leading to the terminal, has become the industry's very few end products.
Car scraping "car networking" wind
After the telematics industry has been brewing in China for many years, the Internet of Cars has gradually become a field of vision and has become a hot word in 2011. With its unlimited market and business opportunities, the Vehicular Network has made it become China's all vehicle manufacturers and car audio and video. The company's new focus of attention. With the arrival of the T era, today you "T"? This sentence has become the mantra of industry people after dinner!
At the beginning of 2011, the most popular words in the "two sessions", Guangzhou Exhibition and Beijing Exhibition of automotive electronics were the "andriod system." Almost all car audio and video enterprises have launched the "andriod system" prototype. The first day there is no android machine. The situation of andriod prototypes can be seen in two days. Whether the andriod system can replace the traditional wince system is not yet known, but the car audio and video industry that moves closer to the “smart†direction is very obvious. "Key navigation", "real-time traffic conditions" and other Internet-connected words are additional keywords. All car audio and video companies know that "car networking" is the future trend, but what kind of industry is "car networking"? What is its business model? Where is its breakthrough point? Has become a constant exploration of the industry.
In response to the situation, in response to the requirements of the majority of Vehicular Service Providers and major telecommunications providers, the 2011 China Vehicle Network Industry Development Forum under the theme of “Wearing Science and Technology to Promote Productivity and Seamless Integration of Upstream and Downstream Resources of the Vehicular Link Industry†was completed on March 29th. On the banks of the beautiful Pearl River, the famous Guangzhou Grand Theatre was held. Representatives of companies from the government, satellite navigation experts, and the Internet of Vehicles industry chain gathered to discuss the application of “Internet of Vehicles networking†and “Vehicle Location Servicesâ€. "Car networking industry" and other important issues.
In late April, Shanghai Auto Show, major auto manufacturers, have launched their own vehicle intelligent information platform, such as BYD's I system, Changan's INCALL system, etc.; with the advent of the car networking application era, the wind of the car networking The second half of 2011 will be intensified.
The rapid development of the automotive safety electronics market With the huge increase in the number of vehicles, traffic safety issues have become increasingly prominent.
If the 2010 Toyota recalled incident, the Chinese car owners can also be seen across the shore, then the 3.15 exposure of the "Kumho Tire" incident, so that Chinese owners have to deeply feel the "car safety, the original is so close."
At the CCTV 3-15 party in 2011, Kumho Tire was exposed to serious problems in the manufacturing of tires. In order to ensure the quality of tires, Kumho Tire has established strict operating standards, but in the manufacturing process, a large amount of back-mixed rubber is added. The biggest victims of the Kumho Tire Incident are the majority of Chinese owners, and the "car safety electronics industry" that has long been overlooked by owners and businesses has finally been taken seriously.
On May 1st, with the implementation of the "drunk driving and punishment" program, entertainment celebrity Gao Xiaosong's helplessness and remorse were reported in the media tabloids crazy, and the cold handcuffs were copied on Gao Xiaosong's hand, letting all the owners understand. The wine is not drunk, the country has come true, at the same time, for a time, the car black box (also known as driving recorder), anti-collision system, fatigue warning system and TPMS (tire pressure detector), alcohol detector and other products, in the market There are also hot sales.
At the same time, car security services linked to long-range theft prevention, remote diagnostics, and roadside assistance, as well as car-linked vehicles, have also demonstrated tremendous commercial value and a bright commercial outlook.
Is car audio still struggling in the niche market?
In the 1980s, the Chinese car audio industry that started in the 1980s and the glorious scene of the “all-around sound modification competition†ceased to exist in the late 1980s. Today, the audio brands we can export are foreign brands such as JBL and Pioneer. There are only a few Chinese national brands. The car audio company, which is separated from dragons and put them together, has always struggled in such niche markets as audio enthusiasts.
Today, there are still a few people who insist that car audio conversion is always a “niche†market, “acoustic conversion should not enter 4S stores,†and “acoustic modification does not need to be universalâ€. Of course, many companies have established standards for car audio, making “feeling†a measurable “feeling†because with the gradual pursuit of quality of life, the pursuit of music by car owners is certainly getting higher and higher. â€
This year, some domestic companies have already walked on the road of popularization of car stereos, among which Dongguan Chang is one of the best, its audio brand “Sound Yueâ€, the “special car audioâ€, “Wild Matching, and non-destructive upgradeâ€. The concept and practice of "3000 member stores" have achieved initial success.
China Car Audio is looking for its own "industrialization road."
Automotive lighting industry is mixed
The "slow" car xenon lamp and "confused" car LED lamp are the best comments on 2011 car lighting in the first half of the year.
Similar to car audio modification, xenon lamps originated in auto beauty shops. In the era of opaque channels, the single store profits of xenon lamps are very impressive. With the popularity of xenon lamps, the price of HID conversion has gradually become transparent, and the general xenon lamp market has been unable to meet. With high profits, vehicle owners have also not satisfied with the basic needs of high brightness and long life of xenon lamps. In addition to domestic ban on xenon lamps and other related policies, the development of the xenon lamp market has begun to be restricted. Although there were also some “integrated†xenon lamps and “bi-optical lens xenon lamps†selling in 2011, they could not stop the continuous decline of xenon lamps. The golden period of xenon lamps has passed, and xenon lamp companies are facing a transition.
Today, many large cities in China can see the "LED daytime running lights," which are more environmentally friendly, more energy-efficient, and more dazzling LED, gradually into the hearts of the owners. With the continuous improvement of lighting efficiency and technology, LED applications have extended from the traditional indicator to the display, traffic lights, backlight, car lights, panoramic lighting and other fields, the development trend is very rich. In spite of this, how to open the Chinese car owners' demand for LED lights is currently the most important issue.
In 2011, we began with "to power," although now there are some "gods," but the overall development of the industry is still going forward. What should we do? Just like the lines in Kung Fu Panda:
Yesterday is history. Tomorrow is a mystery. Only today is a gift of God!
Navigation storm
Since 2005, a good helper launched "special car navigation", car navigation industry is unstoppable, quickly occupied the leading position in the automotive aftermarket, and still can not be shaken today. In 2010, China's auto sales increased by more than 18 million, the number of new car navigation reached 9 million, and the penetration rate exceeded 50%. The new output value continues to rank first in the new output value of the auto market.
At the same time, the car navigation screen has become the "fourth screen" and "automobile screen" following the "TV screen", "computer screen" and "mobile phone screen", and is attached to new functions and services on the "car screen". Has become a focus of competition among many manufacturers.
In recent years, with the continuous growth of sales of 4S shop boutiques, many 4S groups have also paid more and more attention to quality products in 2011. Some sales are set to be twice as high as in 2010. However, there have been many changes in the format this year. The first is the capital purchase restriction order, the withdrawal of preferential purchase tax policy at the beginning of the year, the impact of the national macro-control, the rising price of fuel oil, the implementation of some urban blockade restriction purchase policies, and the fuel consumption admission policy. The impact of the implementation and the earthquake in Japan caused the development of the entire automobile market in China to slow down significantly from April to May this year. Former 4S shops that rely on quantity to win sales of boutiques are forced to benefit from the “boutique of each carâ€; products with low unit price such as cushions and floor mats cannot satisfy the sales of 4S boutique; therefore, electronic products have become tasks for everyone to complete. The important breakthrough of the amount, there is no doubt that car audio and video products are the most popular.
At the same time, the owner's awareness and familiarity with car audio and video products have also entered the popularization stage from the previous stage of market education. With the continuous growth of the market, many brands are also mature, such as: the Junda navigation brand has been "car navigation as its own responsibility," after the Junda won the "consumer trust brand" in March 2011 , once again won the "most cost-effective brand", after years of market promotion, Ke Junda from the channel leader, leading to the terminal, has become the industry's very few end products.
Car scraping "car networking" wind
After the telematics industry has been brewing in China for many years, the Internet of Cars has gradually become a field of vision and has become a hot word in 2011. With its unlimited market and business opportunities, the Vehicular Network has made it become China's all vehicle manufacturers and car audio and video. The company's new focus of attention. With the arrival of the T era, today you "T"? This sentence has become the mantra of industry people after dinner!
At the beginning of 2011, the most popular words in the "two sessions", Guangzhou Exhibition and Beijing Exhibition of automotive electronics were the "andriod system." Almost all car audio and video enterprises have launched the "andriod system" prototype. The first day there is no android machine. The situation of andriod prototypes can be seen in two days. Whether the andriod system can replace the traditional wince system is not yet known, but the car audio and video industry that moves closer to the “smart†direction is very obvious. "Key navigation", "real-time traffic conditions" and other Internet-connected words are additional keywords. All car audio and video companies know that "car networking" is the future trend, but what kind of industry is "car networking"? What is its business model? Where is its breakthrough point? Has become a constant exploration of the industry.
In response to the situation, in response to the requirements of the majority of Vehicular Service Providers and major telecommunications providers, the 2011 China Vehicle Network Industry Development Forum under the theme of “Wearing Science and Technology to Promote Productivity and Seamless Integration of Upstream and Downstream Resources of the Vehicular Link Industry†was completed on March 29th. On the banks of the beautiful Pearl River, the famous Guangzhou Grand Theatre was held. Representatives of companies from the government, satellite navigation experts, and the Internet of Vehicles industry chain gathered to discuss the application of “Internet of Vehicles networking†and “Vehicle Location Servicesâ€. "Car networking industry" and other important issues.
In late April, Shanghai Auto Show, major auto manufacturers, have launched their own vehicle intelligent information platform, such as BYD's I system, Changan's INCALL system, etc.; with the advent of the car networking application era, the wind of the car networking The second half of 2011 will be intensified.
The rapid development of the automotive safety electronics market With the huge increase in the number of vehicles, traffic safety issues have become increasingly prominent.
If the 2010 Toyota recalled incident, the Chinese car owners can also be seen across the shore, then the 3.15 exposure of the "Kumho Tire" incident, so that Chinese owners have to deeply feel the "car safety, the original is so close."
At the CCTV 3-15 party in 2011, Kumho Tire was exposed to serious problems in the manufacturing of tires. In order to ensure the quality of tires, Kumho Tire has established strict operating standards, but in the manufacturing process, a large amount of back-mixed rubber is added. The biggest victims of the Kumho Tire Incident are the majority of Chinese owners, and the "car safety electronics industry" that has long been overlooked by owners and businesses has finally been taken seriously.
On May 1st, with the implementation of the "drunk driving and punishment" program, entertainment celebrity Gao Xiaosong's helplessness and remorse were reported in the media tabloids crazy, and the cold handcuffs were copied on Gao Xiaosong's hand, letting all the owners understand. The wine is not drunk, the country has come true, at the same time, for a time, the car black box (also known as driving recorder), anti-collision system, fatigue warning system and TPMS (tire pressure detector), alcohol detector and other products, in the market There are also hot sales.
At the same time, car security services linked to long-range theft prevention, remote diagnostics, and roadside assistance, as well as car-linked vehicles, have also demonstrated tremendous commercial value and a bright commercial outlook.
Is car audio still struggling in the niche market?
In the 1980s, the Chinese car audio industry that started in the 1980s and the glorious scene of the “all-around sound modification competition†ceased to exist in the late 1980s. Today, the audio brands we can export are foreign brands such as JBL and Pioneer. There are only a few Chinese national brands. The car audio company, which is separated from dragons and put them together, has always struggled in such niche markets as audio enthusiasts.
Today, there are still a few people who insist that car audio conversion is always a “niche†market, “acoustic conversion should not enter 4S stores,†and “acoustic modification does not need to be universalâ€. Of course, many companies have established standards for car audio, making “feeling†a measurable “feeling†because with the gradual pursuit of quality of life, the pursuit of music by car owners is certainly getting higher and higher. â€
This year, some domestic companies have already walked on the road of popularization of car stereos, among which Dongguan Chang is one of the best, its audio brand “Sound Yueâ€, the “special car audioâ€, “Wild Matching, and non-destructive upgradeâ€. The concept and practice of "3000 member stores" have achieved initial success.
China Car Audio is looking for its own "industrialization road."
Automotive lighting industry is mixed
The "slow" car xenon lamp and "confused" car LED lamp are the best comments on 2011 car lighting in the first half of the year.
Similar to car audio modification, xenon lamps originated in auto beauty shops. In the era of opaque channels, the single store profits of xenon lamps are very impressive. With the popularity of xenon lamps, the price of HID conversion has gradually become transparent, and the general xenon lamp market has been unable to meet. With high profits, vehicle owners have also not satisfied with the basic needs of high brightness and long life of xenon lamps. In addition to domestic ban on xenon lamps and other related policies, the development of the xenon lamp market has begun to be restricted. Although there were also some “integrated†xenon lamps and “bi-optical lens xenon lamps†selling in 2011, they could not stop the continuous decline of xenon lamps. The golden period of xenon lamps has passed, and xenon lamp companies are facing a transition.
Today, many large cities in China can see the "LED daytime running lights," which are more environmentally friendly, more energy-efficient, and more dazzling LED, gradually into the hearts of the owners. With the continuous improvement of lighting efficiency and technology, LED applications have extended from the traditional indicator to the display, traffic lights, backlight, car lights, panoramic lighting and other fields, the development trend is very rich. In spite of this, how to open the Chinese car owners' demand for LED lights is currently the most important issue.
In 2011, we began with "to power," although now there are some "gods," but the overall development of the industry is still going forward. What should we do? Just like the lines in Kung Fu Panda:
Yesterday is history. Tomorrow is a mystery. Only today is a gift of God!
Blue Sea Lighting Co., Limited , http://www.gz-led-light.com