Blu-ray camp competition turned to a sudden increase in the number of enterprises

Recently, the reporter learned from the press conference jointly held by the Blu-ray companies in 2011 that Chinese companies Desai, Huge, Shida, and Marantz who had previously focused on overseas OEM business started to switch to the domestic market, and the signs of Blu-ray competition turning to “fossil” have become more and more. obvious.

Previously, China’s Blu-ray market stirred up again because of a CCTV announcement. The "CCTV Advertising Management Center" notice described this way: "The new CCTV site will soon be in operation, and the new station will use Blu-ray Disc as the medium for all high-definition broadcasts. With immediate effect, the high-definition advertising review will begin to receive Blu-ray Disc. From September 1, HD The ads will all have Blu-ray Disc enabled as a screening medium."

The industry generally believes that “this is basically setting the tone for China’s next-generation disc format.” The reporter also noticed that the Blu-ray camp is also rapidly expanding. In addition to Panasonic, Philips, Samsung and Hualu, many previously focused on overseas. Chinese companies in the market for OEM business, such as Desai, Huge, Hualu, also saw huge business opportunities and quickly released a number of Blu-ray players.

Zhao Guizhi, chairman of the BDA (China Blu-ray Disc Association) China Promotion Group, told this reporter that Blu-ray competition will shift to competition among companies within the Blu-ray camp. Only Blu-ray companies will work hard to use resources to develop blue-ray products. Blu-ray industry Only hope.

Song Donghong, general manager of Shenzhen Shida Technology Co., Ltd. pointed out that the fundamental element of Blu-ray popularization is the "experience" of ordinary consumers.