Fitbit fights Jawbone: Why is the wearable market involved in the patent war?

As two leaders in the smart wear industry, Fitbit and Jawbone have been caught in a long-lasting patent battle this year. Since May of this year, there have been five patent litigations between Fitbit and Jawbone, four of which were Jawbone’s suit against Fitbit. The key point of this patent war is mainly around patent infringement. Jawbone and Fitbit blame and prosecute each other for infringing their own patents. Jawbone also filed a lawsuit against the court to prohibit the sale of Fitbi's sports bracelets and accessories in the United States. Requirements. In this patent battle, Jawbone accused Fitbit of "deliberately abusing patents in order to maintain market position," and Fitbit responded that Jawbone "attempts to mislead the public."

Fitbit fights Jawbone: Why is the wearable market involved in the patent war?

Perhaps for the masses who don’t care much about technology news, the more familiar patent war in the field of technology is the patent war between Apple, Samsung and Google. After all, these giants are really famous, each time between them. The patent warfare is usually a hit with the social version of the technology version. Today may be Samsung and Apple in the United States, tomorrow may be Apple and Google in Europe, the location is changeable and the litigation time is long, we do not want to hear it.

Having said that, it may not be clear what the patent war is all about. In fact, patent warfare refers to the use of patents as a competitive weapon to conduct commercial confrontation with competitors. In the patent war, companies use patented products or technologies to launch attacks in market competition, occupy competitors' domestic and foreign markets to obtain maximum economic benefits, or use patented products or technologies to compete in the market. Defense, so that competitors can not enter this technology field and market, to reduce the share of competitors in the market, thus avoiding greater losses.

Fitbit fights Jawbone: Why is the wearable market involved in the patent war?

For the giants who are not bad money, there is always a lot of consideration behind every thing, and so is the application for a large number of patents and patent wars. In the fast-growing technology field, the phrase “time is money” is well reflected. It can grab more technical patents before competitors. For the giants, there is no doubt in the patent war. Obvious advantage. Taking advantage of these advantages, you will be able to win in the patent war, and thus draw a larger "cake" in the market competition.

On a deeper level, the giants have gained a larger market share by launching patent wars. In the final analysis, they are still chasing interests. From the news of Fitbit and Jawbone's "consultation" at the beginning of the article, we can see that the prosecution can ask the court to prohibit the indicted party from selling within a certain scope. That is to say, in the patent war, by driving competitors' products out of the market, the giants can enjoy the benefits and gain greater benefits.

Fitbit fights Jawbone: Why is the wearable market involved in the patent war?

But as the saying goes, "There is no eternal friend, only eternal interests." The giants launched the patent war to gain benefits, but it is also possible to carry out patent war reconciliation because of the interests. After all, even if the giants are not bad money, they will last forever. The cost of litigation brought about by the patent war is also a cost that cannot be ignored. Like the long-lost Samsung and Apple, and because they failed to win a decisive victory in a protracted lawsuit, they reached a settlement last year to revoke all patent litigation outside the United States. Of course, the melee in the United States has not stopped, so this is just a sigh of relief for the two giants.

Having said that, the giants are more profitable by curbing others through patent wars, but consumers have fewer choices about products. In the long run, patent warfare may become a burden to contain innovation, rather than encouraging innovation as the original intention of patents. Moreover, the success of the patent war does not necessarily mean the outcome in the market, the giants have to win a larger market share, in addition to patents, as well as marketing, user experience and other factors. Simply relying on the patent war to suppress the opponent, and finally it is likely to end the defeat.

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