On December 22nd, Meizu “Connect to MEIZU·Musician†conference ended in Sanlitun, Beijing. This conference also set a precedent for the first time that domestic mobile phones were unveiled at Sanlitun. Meizu also announced the official start of cooperation with the "Musician Wine Program" through this conference. This press conference, which has been receiving much attention since the invitation was sent to the end, still occupies the headlines of major websites, and has been reported by major portal entertainment and technology editions. From this point of view, Meizu can not only easily play cross-border, entertainment marketing is a profound foundation, has become the "entertainment of the mobile phone".
From the beginning, the Meizu “Connect to MEIZU·Musician†conference detonated the circle of friends with the invitation “Black Rubber Upgradeâ€, and took the title of “literary youth†among mobile phone manufacturers. Following the incident of Sister Furong’s sister-in-chief Meizu’s “The Best Set†(ie, the sound. Yue. People suit), Meizu immediately launched the “Best Set†poster to counterattack. At the same time, a number of brands also voiced at the same time, but also issued a "best suit" poster to support Meizu, "the best suit" burst red network. As for the bloggers who later appeared on the “Meizu Conference Musicians Absence†incident, Meizu smashed the rumors by hitting the H5 video recorded by the artist. On the day of the conference, Cai Jianya and Zhang Zhenyue brought a wonderful performance to the fans and fans. Looking at a series of events, the skills of Meizu Entertainment Marketing are truly impeccable.
However, the reason why Meizu is called the “entertainment†of the mobile phone circle is that each of its conferences is inseparable from “entertainmentâ€. A list of the stars of the previous Meizu conferences: from the escape plan to the milk coffee, from the music poet Li Jian to the new Xiaotian Hou Dengqi, from the GALA band to the headline Wang Wangfeng. Meizu almost made every press conference an "entertainment feast." This time, the "Connect to MEIZU·Musician" conference, Meizu is a deep excavation of its entertainment capabilities, and opened up cross-border advantages. Join hands with the "Music Wines" program to create a feast of music, wine and mobile phones. The "Best Package" and "mBox" launched on the day of the conference were both the landing and extension of the "Musician Wine Project" and a new breakthrough in Meizu's entertainment marketing.
"Sound. Yue. People suit" once attracted the attention of everyone. This set of "big-name tuning upgrade Pro5 (32G) mobile phones, HD-50 headphones and wines carefully selected by musicians" combines music, wine and mobile phones. And the price of its "3499" has also been recognized and praised by fans. In addition to the "sound. Yue. People suit", as the "Merman Wine Program" innovation terminal "mBox", also triggered a burst of cheers from the audience. mBox is divided into wine tasting area, mobile phone experience area and live live area. It is unique from the shape to the interior. In addition, the function of mBox is far more than that, it is also a music platform carefully built by Meizu. In the future, Meizu mBox will cooperate with Evergrande Music, University Rock League, Midi Music and Jingdong Crowdfunding, and will hold a national tour to provide a stage for people who love music to sing and sing, and create a feast for the whole people.
From the perfect ending of the Meizu "Connect to MEIZU·Musician" conference, it is not difficult to see that Meizu has been playing cross-border and music all the time, and has made breakthroughs and innovations. On the one hand, these successes benefit from the quality and originality of Meizu's own music, and on the other hand, it stems from its excellent entertainment marketing skills and capabilities. The title of "mobile entertainment" is really deserved.
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