In recent years, the problem of haze has continued to appear in the public eye. When it comes to smog, a large part of its composition comes from pollutants such as industrial waste gas emitted from factories, automobile exhaust gas and carbon dioxide emitted from winter heating. It is not difficult to see that the national economy has developed rapidly and the people's living standards have gradually improved. However, the pollution problems caused by this process have not been effectively solved, and environmental pollution has become more and more serious.
Regarding the governance of smog problems, the State issued the “Air Pollution Prevention and Control Action Plan†policy in 2013, and local regulations on smog prevention and control have been continuously introduced. These indicate that the importance of smog in the country has risen to a new height in recent years. It also shows that smog has seriously affected national health. However, the state's control of environmental pollution is difficult to see results in a short period of time. Therefore, it is particularly worthwhile to consider how the majority of residents can mitigate the impact of smog on their lives. Air purifiers appear in the eyes of more people.
Air purifiers can absorb, decompose or convert various air pollutants (generally including pm2.5, dust, pollen, odor, formaldehyde, bacteria, allergens, etc.) to effectively improve air cleanliness. In an indoor environment, an air purifier can largely filter out various contaminants in the haze. As a result, more and more air purifiers are being used in homes, hotels, offices, hospitals, and epidemic prevention stations. The empty net market has developed rapidly, and even in a few years it has even exploded.
According to statistics from relevant industry organizations, domestic air purifier sales in 2011 were approximately 1.12 million units; in 2012, domestic air purifier sales were approximately 1.26 million units; in 2013, sales volume increased to approximately 2.4 million units, up 90.5% year-on-year; In the year, sales have increased to approximately 9.82 million units, a nearly 10-fold increase compared to 2011. It can be seen that the most concerned home appliance products are non-air purifiers.
The popularity of the market has attracted a lot of attention at home and abroad. The savvy merchants are eager to move, and they want to launch various air purifiers in the name of “except for smashing†in order to gain a share in the market. The principle of the air purifier is simple. Through several layers of filtration (including physical filtration, chemical decomposition and sterilization), the air of poor quality can be turned into fresh air. This low-tech threshold leads to the “born†of the enterprises entering the empty net industry. Different.
In addition to domestic brands taking advantage of this wave to produce air purifiers, international brands have also taken the opportunity to enter the Chinese market on a large scale. At the same time, many other industry practitioners have targeted the relatively blank period of the market and have stepped into this field.
On the one hand, demand is strong, and a large number of enterprises in the industry are ready to show their talents. On the other hand, the standards of related industries are not complete. For a time, the brand of air purifiers emerged endlessly, the quality of the products was uneven, and the market was chaotic. Every manufacturer has promoted that its purifiers are highly efficient and professional. The ratio of formaldehyde, smog and bacteria can be as high as 99.99%. There is no corresponding standard on the Internet for you to verify.
After all, the air purifier can not be compared with the traditional home appliances, the quality of the product can not be judged by the naked eye. When consumers buy, it is inevitable that they will not be able to buy unqualified products. At the same time, consumers are misled by such miscellaneous military forces that destroy the industry's ecological environment, and they have a certain degree of skepticism about the entire empty net industry, killing the entire industry with a stick.
We have seen the mixed advantages behind the explosive growth of the empty net market. At the same time, we should see those manufacturers who are doing things like Haier and doing products with heart. It is the persistence of such a responsible big brand that the net net industry can truly and sustainably develop.
As a veteran manufacturer with strong strength, Haier has always adhered to the initial intention of making the best air purifier after entering the net industry. Continuous research and development, aggressive, and excellence, in the purification technology can use adsorption technology, negative (positive) ion technology, catalytic technology, photocatalyst technology, super-structured photomineralization technology, HEPA high-efficiency filtration technology, electrostatic dust collection technology, etc. to meet Different needs of different groups of people.
Haier's air purifier has been highly recognized by the entire air net industry. In the recent 11th Hefei Home Appliances Exhibition held in the "2016-2017 China Household Appliance Industry Brand Evaluation Results Release Conference", Haier Air Purifier was awarded the "Top Five Brands of Air Purifier Industry" through layer selection and expert review. "Excellent.
Get more recognition from the industry, but it is better than the praise of the people! Only on the day of Tmall Double Eleven in 2017, Haier air purifier sales of 13 million, sales volume of 20,000 units, an increase of 300% over the same period last year! It can be seen that Haier air purifier products have been recognized by consumers for their professionalism and high efficiency in removing mites and removing formaldehyde. In the manipulation, they have captured the hearts of consumers and brought them to consumers through intelligent humanization. Comfortable experience.
Buying an air purifier is a healthy investment. Only when you buy it clearly can you prevent the purchased air purifier from becoming an ornament. Haier, it is worth your attention.
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