A few kilometers north of the Sandton Convention Center in South Africa, thousands of corporate executives, including manufacturing and broadcasters, gathered at the DISCOP Television Festival in Africa to discuss the latest trends in the future of Africa. Here you can snorkel in the Galapagos Islands, you can also "fight zombies," or you can have a trip to the moon or see the future through VR.
VRCade opened a virtual reality shopping mall in the South African city of Johannesburg last year. As more and more VR companies enter the African market, VR technology will have new development here.
However, just like the 2016 tepid sales of helmets in the United States, the entire industry is not so optimistic about the upcoming prediction of the virtual reality revolution. Widespread adoption in Africa seems to be a good choice, even if it is the most developed in the African continent. Market South Africa.
“VR technology is still far from mature enough, and it is expected that this industry will gain in the next three to five years.†Glenn Gillis, CEO of VR/AR animation game studio Sea Monster, said cautiously.
In South Africa, people have tasted the sweetness of VR in healthcare, real estate and tourism applications. Developers also predict that this technology will shine in the African education industry in the future.
So far, most of South Africa's VR resources are in some companies because their demand for branded content and innovations have driven the use of AR/VR in advertising. “If you want consumers to participate in your brand, Then we must give them something really interesting and valuable.†Gilli and his collaborators had developed an AR game for South Africa's Pick n Pay supermarket and received a huge response.
For the advertising campaign, things that once seemed to be flashy are slowly beginning to become practical, but there is also opposition to this, Ulrico Grech Cumbo, CEO of VR Cinema Studio Deep VR, expressed that “VR's opponents believe that It is currently only a trend, so people have not realized that VR technology is not so useful, but as the concept of VR, it has caused an upsurge in the global scope and there is sufficient funds to continue to inject. It is clear that major companies are all right about it. Technology shows a strong and sustainable interest. As a VR company, we also quadrupled the number of employees last year."
In South Africa, VR head shots are still accessible to a minority of people. The strong sales of Sony's PSVR seem to suggest the next wave of VR heads to be able to succeed in the mass market, earlier this month the Oculus Go The machine came out, priced at 199 US dollars, this price will help it find a place in the South African market.
Greyc-Cumbo said: "Oculus and HTC's price war has continued for a long time, the price has fallen and fell again," and now Oculus Go only 199 US dollars, I believe that in the future it will replace the iPad was used by gyms and other places, such a large number of procurement of this The industry is very meaningful.
At present, the industry is immersed in a "chicken-egg" problem in exploring the potential of VR technology. Especially in movie production and games, consumers cannot purchase VR heads without having too much content to choose from. Is obvious, so how can there be no content driving the user?
Therefore, one of the goals of the Africa Television Festival is “decrypting VR for filmmakers.†Steven Markovitz, producer of Big World Cinema, said that last year he worked with artists from other countries and launched a VR about Africa. Documentary "New Dimensions".
“The cost of producing VR movies is much lower than that of traditional movies. I hope to take advantage of Discop TV Festival to encourage more filmmakers to set aside old ideas and seize the opportunity to try VR,†said Markovitz. It is reported that in the future, “New Dimensions†will have more companies assisting in shooting in the second section. This VR documentary has, to a large extent, reshaped the image for Africa and helped foreigners better understand the African continent.
However, VR technology is difficult to take root in Europe. For small cities such as Lagos and Nairobi, the same African film people also face the same challenges as the world.
“Predecessors planted trees to cool down. There are more than 100 years of film history for traditional film people to learn and use. VR is like we started creating movie language. The more people we try to participate in, the more we believe we can walk. Go further," Markovitz said.
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