Compound annual growth rate of VR market will exceed 80% Virtual reality has arrived

Science and technology promotes human beings striding toward the depths of the universe and the depths of life. Its acceleration may be difficult to detect on the scale of each day, but it is dazzling in the history of civilization. shocked. Today, another major breakthrough on the path of rapid technological advancement, virtual reality has come.

Compound annual growth rate of VR market will exceed 80% China is expected to lead

Since 2016, virtual reality technology has developed rapidly in China, and it has been called the "virtual reality first year". It gradually moves from the original concept stage to productization and commercialization. By 2017, it has begun to penetrate into and integrate with various industries. Achievements in the fields of film and television, games, medical care, architecture, education, tourism, and industry have taken off.

What is virtual reality? This is a collection of simulation technology, computer graphics, and multimedia technologies. Its purpose is to use computer technology as the core and combine relevant science and technology to create a realistic approximation of the visual, auditory, and tactile aspects of a range of real environments. Digital environment, referred to as VR.

China is presenting its own unique virtual reality development road. In the blossoming industrial ecosystem, there are also representative research institutions and enterprise teams. Their history and perspective have also helped us unveil the veil of this emerging industry.

Supported by the globalization background and related national policies, China's virtual reality development has basically synchronized with the most advanced international level in terms of technology, talents, products and models, and has even surpassed European, American and Japanese countries in certain aspects.

At present, with the continuous expansion of industrial applications, the virtual reality industrial chain has begun to take shape, gradually forming three major applications of industry VR, large consumer VR and professional VR. The emerging technology maturity curve of 2017 released by Gartner, a US IT research and consulting company, shows that the development of virtual reality has now crossed the expectations expansion period and bubble eradication period of the industry and entered the bright period of steady climb.

According to predictions from the China Virtual Reality Industry Alliance and industry experts, as the virtual reality industry policy is accelerated and the key links in the industrial chain such as hardware, software and content applications are rapidly developing, the compound annual growth rate of the VR market will exceed 80 in the next five years. %. Among them, VR extends from the original film and television, games, experience shops, tourism, marketing and display to the depth application of the real industry.

The development of virtual reality technology needs to focus on buyer's needs, combine technical characteristics with industrial resources, and match suitable market channels, select industries that may bring profits, and formulate an accurate commercialization route.

Today's virtual reality is clearly defined as an important technological breakthrough and an industry because only this time, the “immersion” brought about by virtual reality is unprecedented. This includes comprehensive visual substitution and precise human-computer interaction. , coupled with the mass production of hardware equipment and the widespread dissemination of software content.

In particular, it is worth mentioning that in this virtual reality industry, China is expected to lead the United States as a global leader. Although the United States still has the first-mover advantage in terms of concepts and original technologies, it also includes hardware manufacturing in the application of virtual reality. In terms of content production, application areas, potential of entrepreneurs, and especially the number of users, China has taken advantage of it, plus the impetus of a huge potential Chinese capital market. Therefore, whether this is an entrepreneur, an investor, an A-share listed company seeking transformation, or a government department, this wave is a strategic opportunity that should not be missed.

"At present, whether it is talent, capital investment or government support is still far from enough. In industrial applications, VR must be infinitely close to the real, so how to collect enough real data is difficult, in addition to modeling, algorithms and software implementation It is also a problem that needs to be further overcome, said Zhu Xijun, director of the Zhongguancun Tianhe Technical Achievement Transformation Promotion Center.

Although today's virtual reality technology is not yet mature, it does what God can do. It tries to replace one or more external signals, so that the sensory organs receive "virtual reality" signals and pass them to the brain. , so that the brain "immersed" in it, but temporarily out of the "real world." The application fields brought about by this technology are numerous and it is generally believed that the influence of virtual reality will affect all aspects of human production and life.

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