The Jingdong Tiangong Project 2.0 Ceremony kicks off the invitation to invite the global partner elite to join the “unbounded” contract

On December 11th, the Jingdong Tiangong Plan 2.0 ceremony officially started registration. This grand event Jingdong ARVR Business Department will bring many new products and new technologies to formally promote the Tiangong plan into the 2.0 stage. The event will invite dozens of well-known brands, nearly 100 mainstream media, and hundreds of members and technology elites of the Jingdong ARVR Industry Promotion Alliance to gather at the forefront technology ecological development trend of the Beijing Talks.

Tiangong Project 2.0 - "Intangible Real Estate"

In the period of JD.com's launch of Tiangong Project 1.0, the AR/VR industry alliance has been established to build a 3D modeling database, which has provided a wide range of application scenarios for many industry partners, and enables developers to develop technologies through technology release. More innovative applications combining 3D display, AR shopping, VR shopping. In the face of the upcoming future of unbounded retailing, the Jingdong Tiangong Project 2.0 is a multi-terminal, multi-scene, and multi-interactive approach that allows us to sense an intelligent lifestyle in advance.

The meaning of “technological innovation” refers not only to the idea of ​​a sudden emergence of light, but also to the realization of this technological creative point, to the application of this creative point to its industry, to bring about a better consumer experience. A healthier industrial chain promotes more orderly industry development. This event will showcase the brands and products that have commercial application value in the Jingdong Tiangong Project. It aims to achieve consumer and brand business and media through open, unbounded marketing, and achieve win-win results.

JD’s Business Units Debuted with Cases of Technological Innovation Application

This year, Jingdong ARVR continues to bring new vitality to the industry. Jingdong took the lead in opening a new e-commerce ×AR marketing model, combining unique AR technology with brand marketing, and truly realizing the technology. This technology innovation marketing model will stimulate interactive data and even increase sales conversion. From "AR trial makeup" that taps consumers' pain points to using ARVR to enhance home-home shopping experience, and to various interactive "beverage" brand interactive marketing, Jingdong has applied ARVR technology to various commercial fields with unique innovation. Category, create a new trend of interactive marketing technology era.

This conference, Wal-Mart Global Buying, Budweiser InBev, Tsingtao Brewery, Fushen Group, Jiang Xiaobai, Boss Brand, Fangtai Brand, SONY, LG, L'Oreal, Maybelline, Mithra Buddha, Affi, Kazilan, Lange, Nature Hall, Mesophyll Brands such as Dongtian Modeling Co., Ltd. will be unveiled collectively to showcase various bright cases of cooperation with Jingdong Innovation.

All kinds of black technology flash experience surprise presentation

The festival will focus on displaying the extremely dazzling technological experience of members of the JD.com. It is divided into "Flash Trend Area for Science and Technology", "Carnival City" and "Immersive Video Experience Area". AR one-touch makeup, VR movie premiere, large-screen interactive projection, the day a black technology will "zero distance" meet with consumers to see how ARVR technology makes "good things better buy."

Jingdong's continuous "unbounded" openness and development of win-win partnerships

Jingdong ARVR's technological innovation capability is closely related to the retail technology competitiveness of JD.com over the next 12 years. Jingdong continues to practice the concept of “open and win-win” and builds a new ecology together with its global partners. In the next 10 to 20 years, the retail industry will usher in the fourth retail revolution. What this revolution changed was not retail but the retail infrastructure. The retail infrastructure will become extremely plastic, intelligent and collaborative, promoting the era of “unrestricted retailing” and realizing the upgrade of cost, efficiency and experience.

Jingdong Tiangong Plan official website: http://demo.tonghua-arch.com/vrar/plan.html

Attachment: Jingdong Tiangong Project 2.0 Annual Festival Agenda

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