Why does the C2B model disrupt the used car market?

With the rapid development of mobile Internet, e-commerce has also ushered in a new flashpoint. The traditional industries have transformed themselves and opened up their own network battlefields. The traditional business landscape is being increasingly influenced and subverted by the Internet. Among them, the e-commerce war caused by the used car market is gradually kicking off. The combination of on-line and off-line, popularization of the C2B model is changing the industry status of traditional used cars. What are the characteristics of the C2B model in the used car market? Why does the C2B model subvert the used car market?

The used car industry has developed to today and it can be described as flourishing. The emergence of different second-hand car manufacturers and novel models seems to explain their own values ​​and reasons in the Internet era. However, for the moment, the C2B sales model has become the most ground-breaking gas and can best solve the needs of users. In the face of a huge car market, the used car market has reached 5 million cars, and the output value is as high as more than 300 billion. At the same time, China's used car market is still relatively backward compared to foreign countries, and the most prominent manifestation is the unwillingness of buying and selling used cars.

It is precisely because of this that it requires a professional third-party platform to build a bridge between users and car dealers, help users solve the demand for car sales, and help car dealers solve the demand for car collection. This is also an important reason why the C2B model stands out. Below, the author of a domestic use of the C2B model to help sell second-hand car website to start a new second-hand car to help sell, for example, a brief analysis, C2B mode users how to divide? What are their biggest pain points?

The first category of users is naturally the consumer of car sales. Consumers are mostly defined as transferring ownership of vehicles, not for profit. For consumers who sell cars, their biggest pain point is not knowing what the fair price of the market is. In fact, this is like the Ctrip.com website. It doesn't feel cheap to buy a discount ticket. The security of transactions has become a major obstacle to such users.

The second type of users are car dealers who buy used cars. It is understood that the opening of new used car sales for car dealers is a natural elimination mechanism. That is, if the car dealers are unable to bid, they will naturally not be able to get the car. If you can get a cheap car elsewhere, you can leave immediately. The problem that car dealers generally reflect is that it is very troublesome to close a car. The fierce market competition and the receipt of a good car have become an “unreachable” thing.

Since both the C- and B-side requirements are known, the rest is to build bridges to help both parties realize the transaction. The process of opening a new used car to help consumers sell cars may bring us some experience.

1 and 30 minutes to issue a vehicle test report. After the owner makes an appointment, as long as 30 minutes, you can get a systematic test report on the used car issued by a professional examiner. In the past, vehicle inspections often had to wait for a long time, and the owners of car sales also needed to beware of the hands and feet of car dealers, thereby affecting the performance of their vehicles and evaluating prices. Now, the report is issued in 30 minutes. This will undoubtedly save the waiting time for the owner and ensure that the owner will monitor the entire process and understand the condition of the car at the first time.

The platform can be reached in 2, 30 minutes. After the report is submitted to the platform, the used car dealer will bid according to the report. After 30 minutes, the platform will get the final price, and the bidding process will be completed by the new professional equipment provided. Obviously, in this process, the C2B model solves the problem of asymmetric information. Using the bidding method to determine the final price can help the seller to increase the purchase price in the shortest possible time. The bidding method has always been the most important way for many Internet companies and search businesses. Now it is applied to the used car market and will certainly show greater value.

3, fast transactions, fast payment. When the price comes out, there is no longer any bargaining. The owner has 3 days to consider the time. Once it is confirmed, it will be traded immediately. The real transaction price will be calculated based on the opening price and the bidding price. After the transaction is confirmed, the car will be paid to the owner in 3 minutes, which is fast and convenient. At the same time, the price will be slightly higher than the price of the owner directly to a single used car dealer, slightly higher than his own expectations. In this, the characteristics of Internet e-commerce are once again reflected, because transactions and payments are very quick and convenient, so both car owners and car dealers can feel the great deal of fun brought about by the C2B model.

There are many C2B models that can be tapped. The birth of any model has its own truth. The C2B model based on user needs actually reflects the human-centered nature of the Internet. It is reported that in addition to many innovations in the sales of second-hand cars, the new used-car sales network also has considerable experience in the operation of WeChat. Before a friend of the author, by opening a message on the new market center WeChat kxhulei, put forward his own questions about the used car, got the reply in the first time, and got a lot of information about buying and selling used cars, and finally sold successfully at high prices. Own idle vehicle.

It can be seen that the C2B model not only can understand the needs of the C-side and the B-side at the same time, but also can grasp the information of both at the first time and formulate corresponding solutions according to the needs of both parties. The user experience has also been greatly improved in the C2B model. Compared with the traditional B2B model, the C2B model is more people-oriented, and it can better reflect the simplicity and convenience of O2O. It can also demonstrate the impact and transformation of Internet thinking on the traditional second-hand car market. This will help the development of the industry and serve the industry market. Help and subvert!