Market starts LED terminal market bottleneck to be broken

[Source: Gaogong LED 's " LED Lighting Channel" magazine, 2013 , issue 3 (Total 39 ) reporter / He Xingling]

Recently, the “2013 China-Korea LED Lighting Industry Summit Forum” hosted by the National Semiconductor Lighting Application System Engineering Technology Research Center, Chengdu Science and Technology Bureau, and Korea LED Popularization Association was held in Chengdu New Century Convention and Exhibition Center. Attracted to include: South Korea's Feelux, South Korea's WOOCHANG, South Korea's ROMTECH, Sichuan's Blueview Optoelectronics, Chongqing Xinghe Optoelectronics, Xuelun Technology, Silian Optoelectronics and other large enterprises. Mr. Fang Bingguo, an expert from the Korea LED Popularization Association, Mr. Li Xianpei, Minister of LEDs of South Korea, and Mr. Chen Weimin, Deputy Secretary General of the National Semiconductor Alliance, delivered important speeches. The topics related to Korean LED and OLED new technologies, the development status and future development direction of the Korean LED industry, and how to develop small and medium-sized LED lighting enterprises in the west.

Market start

Before the China-Korea LED Summit Forum, the LED lighting market in Chengdu has been launched.

Whether it is Chengdu's public utilities or social undertakings, LED green lighting has gradually been adopted. Street lamps, hotels, landscape lighting, tunnels, parking lots, etc. have begun to popularize LED lights. So, in those areas of Chengdu, LED lighting has been matured. ?

Mr. Fu Yuanzhu, the person in charge of Xingquan Optoelectronics, told reporters that the underground parking lot in Chengdu was the first to adopt LED lighting. Then there are many municipal projects, such as: street lamp replacement, second ring transformation, night scene upgrade, etc. So why is the underground parking lot the first to use LED products? Because the underground parking lot needs to be turned on 24 hours, it is very power-hungry. If LED lights are used, the power saving effect will be very good. Compared with the place where only part of the day is used, the time for recovering the investment cost is shorter, generally only a few In the next few months, you can recover all your investment, and the electricity saved in the remaining years is equivalent to net income.

With the increase in electricity prices in Chengdu, the market for office and commercial lighting is also growing. These locations will continue to use LED lighting in order to save costs. This is an inevitable trend, LED will eventually replace those energy-intensive, environmentally-friendly lighting products.

Sales optimism

When the reporter visited the lighting market, it was found that in the case of market downturn, LED sales were still on the rise compared with previous years. For TCL, sales in the first half of last year increased by about 37% year-on-year. Due to the quality and technology of LED lamps in previous years, a large number of potential users are in a wait-and-see state. Once the quality, life and light effects of LED lighting products achieve the expected results, they will purchase them.

Last year, the Chengdu government vigorously promoted energy conservation and green lighting. This is not only an important way to save energy and protect the environment, but also an important means to build a conservation-oriented society and achieve sustainable economic development. Under the promotion of the government and the promotion and encouragement of a series of policies, green lighting has achieved good publicity in Chengdu, and it is believed that the concept of “green lighting” has been deeply rooted in the hearts of the people.

Imperative

According to statistics, in the first five months of last year, the total electricity consumption of the whole society was 1.96 trillion kWh, a year-on-year increase of 5.8%. The national power gap is still large. It is estimated that the maximum daily electricity consumption during the peak season of this summer may reach 15.5 billion to 16 billion kWh, an increase of 3%-6% over the same period of last year. During the peak period, the country's largest power gap is about 18 million kilowatts. Lighting is imperative.

Now LEDs face two major problems in entering the civilian market:

First, the price is high, two or three times that of ordinary lamps. Compared with traditional lighting, LED lamps are relatively expensive, and are more commonly used in government projects and large buildings, and have not entered the families of ordinary people. Although LED lights have the advantages of environmental protection, the high price still keeps most ordinary consumers in a wait-and-see state, and it takes a long time for LED lights to enter home lighting.

Second, the lack of core technology, in the final analysis, is still immature. Although the LED industry has shown a "blowout" trend in recent years, it is quite scarce in core technologies and patents, especially the lack of blue and white light core patents related to future development, which restricts the long-term development of the entire LED industry, even Some of the core chips of SMEs also rely on foreign imports. As the scale of the industry continues to expand, the issue of technology patents will become the lifeblood of controlling the development of enterprises.

The lighting distributor said that the current penetration rate of LED products in the civilian market is only about 5%. A major factor hindering the large-scale application of LED lighting products is the price. Once the cost of LED lamps is greatly reduced, it will definitely accelerate the lighting of LED lighting products. universal. At present, LED chips account for nearly 60% of the cost of lamps. The price reduction of optical chips can reduce the cost of lamps by nearly 50%. With the improvement of packaging technology and the popularization of high-efficiency and low-cost driving circuits, the cost of lamps can be reduced to 30%-40%. The price of LED bulbs replacing 40-watt incandescent lamps is reduced to 20-30 yuan. If this goal is achieved, LED lighting will enter the home of ordinary people and it will be just around the corner.

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