LED green lighting was cold

Since Edison invented incandescent lamps in 1879, electric lighting technology has been improving, and LED lighting is the latest “darling” in this field. It is called green lighting and is a new industry.

However, the "Gate of Life" of LED lighting products is also very obvious, that is, the price is too expensive. The reporter learned from the lighting shop of a large-scale decoration city in the urban area that an 8W energy-saving lamp with a financial subsidy brand in our province had a retail price of 8.6 yuan. If it catches up with financial subsidies, local residents can purchase less than 10% of the price per person. Only energy-saving lamps; and the same brand 3W specifications of the LED lamp brightness is about the same, the market retail price is about 50 yuan, two kinds of light source prices are quite disparity. "8W energy-saving lamps in the home generally use one or twenty, a lamp more than thirty or forty dollars, once the investment in decoration is quite "bite", salesperson told reporters, "LED lights are power saving, can Residents buy light saved money when the electricity fee I do not know how long it can be used.” The brand lighting dealers revealed that at present, their sales in the Suzhou market, traditional energy-saving lamps accounted for nearly half, and LED lights less than 10%.

According to Zhang Hailu, a consultant of the China Lighting Association, some manufacturers are currently unscientifically comparing the best results and cost estimates in the laboratory with the most common products in traditional lighting when they promote LED lamps.

The applause may not be appeased, and it is not uncommon for technology-leading products to be shunned in the market. More environmentally friendly, more energy-efficient, more conducive to the overall operation of the society. This feature of LED lighting products is called "positive externality" in economics. If only relying on the market to regulate, "positive externalities" will make the market The amount of production is less than the amount of social hope.

Establishing the asymmetry of rules information leads to whether “bad money drives out good money” and “industrial alliance + industry standard” can save the market itself is an efficient resource allocation method. However, under the constraint of information asymmetry, the law of the market survival of the fittest will fail. The competition will be "reverse eliminated" in the opposite direction, and eventually a disaster of "bad money drives out good money."

In the LED lighting industry, some unscrupulous manufacturers embarked on a "road" to cut costs and win the market to cut corners. The tragedy is that in today's market with asymmetric information such as LED lighting products, "good money" has repeatedly lost in the competition, and the last disorderly market may have only "bad money."

At present, LED lighting products are numerous and chaotic, and the quality of products varies greatly, which not only dazzles the average consumer, but dealers of large and small are also difficult to distinguish when selecting brand agents.

According to a survey conducted by the City Commission of Economics and Information Technology, due to the drawbacks of the bidding mechanism, "bad products" of low quality and good quality often win the bid. For example, when a city in the province carries out LED energy-saving transformation of street lighting of a highway, the price of the winning bid product is obviously low, and in less than two years, LED street lamps need to be completely replaced and replaced. This event has given promotion to LED lighting products. There is a big negative impact.

At the end of 2012, the relevant state departments conducted spot checks on LED lighting products, energy-saving lamps, etc., and the LED lighting product pass rate was only 51%. In the sampling results of 23 batches of seven cities including Guangzhou and Shenzhen, the pass rate was less than 30%.

Through the establishment of industrial alliances and industry standards, the disorder is changed in an orderly manner, and information asymmetry becomes transparent, which is undoubtedly the most effective breakthrough point for cracking down on the market dilemma of “bad money drives out good money”.